We're known for being the country's most popular rewards program, helping over 10 million Australians get more of what they value beyond the checkout.
And through our extended network of partnerships with other nationally recognised brands, we make every day simpler, easier and more rewarding for our members.
Plus, we're also the winner of Canstar Blue's ****, **** and **** Most Satisfied Customer award for Rewards Programs
But,we'remorethan the card you carry around in your wallet or the app on your phone!
Our diverse team islocatedall over Australia, and our incredible office islocatedright in the heart of Melbourne CBD.Staying true to our flexible working policy and people-centric culture, we ensure all our team members are set up to work remotely across Australia.
We are outcomes-focused, and everything we do is aligned with our core principles - Own, Act and Inspire.
Your Role
The Campaign Specialist is responsible for the end-to-end execution of targeted partner campaigns across owned digital channels, with a solid focus on personalized email marketing.
This role brings campaign ideas to life by translating briefs into tangible, well-executed campaigns using tools such as Adobe Campaign for targeting, segmentation and offer construct, and Braze for campaign creation, personalization, and launch.
This role requires a mix of stakeholder coordination, marketing operations expertise, and technical hands-on execution, ensuring campaigns are timely, accurate, and effective in reaching the right audience with the right message
Key Areas of accountability
Liaise with internal stakeholders and partners to shape clear campaign briefs
Confirm objectives, target audiences,



offer construct, and timing
Ensure campaign requirements are clear, feasible, and aligned with business goals
Take the campaign to Flybuys Governance forum for approval
Build and validate campaign targeting logic (Adobe Campaign)
Collaborate with partners and data teams where needed to define audience rules and exclusions
Ensure compliance with data privacy, opt-outs, and targeting guidelines
Coordinate partner approvals for audience segmentation and sizing
Liaise with Studio on creative development
Build personalised emails using Braze, including dynamic content and logic
Apply templates, copy, offers, and images as per campaign brief
Setup the offer(s)
Coordinate with Legal team for review and approval
Conduct QA to ensure campaign accuracy across content, audience, tracking and rendering
Coordinate partner reviews and approval
Coordinate test sends
Schedule and launch campaigns, ensuring deliverability and send-time requirements are met
Monitor campaign performance and flag any delivery or tracking issues
Document key metrics post-launch and assist in reporting where needed
Provide post campaign analysis to ensure the campaign is performing against targets
Work with partners and internal teams to resolve campaign or partner related issues




Participate in recurring partner progress (work-in-progress) sessions
Your Experience
Experience in Adobe Campaign
Strong understanding of email marketing best practices and lifecycle campaign execution
Experience building campaigns with personalised and dynamic content
Comfortable working with targeting logic, segmentation, and data-driven campaign rules
Experience with QA processes, test sends, and campaign tracking set-up
Problem solving
Team orientated
Attention to details and process discipline
Strong organisation and coordination skills
Ability to manage multiple campaigns with competing deadlines
Stakeholder communication and expectation setting
Stakeholder management and relationship building
Proactive
Ability to work with occasional ambiguity
We offer our valued team members a stack of exclusive benefits!
To name a few...
Flybuysflex | work from anywhere, measured on outcomes
Two well-being days per year!
Volunteer leave
Ongoing learning & development programs and opportunities
My Coles and Wesfarmers team member discount card
Be Well Programs – Mind/Body/Soul
Quarterly All Team events
Hybrid social events
New starter kit merchandise
We value ways of working that work for everyone and use our different strengths to make us stronger.
We work hard to make sure everyone's voice is heard and respected equally, regardless of identity, background, position, ability or lifestyle.
It is a condition of employment that successful applicants undergo a National Police Check prior to commencing.
#J-*****-Ljbffr

📌 Campaign Specialisthybrid (Melbourne)
🏢 Flybuys
📍 Melbourne