As NRMA’s Senior Social Media Manager, you will lead the creative and strategic direction of our social presence across Motoring, Travel, Rewards, and Community.

This role blends strategic leadership with hands‑on content creation. You’ll champion our member‑first approach, ensuring our social channels reflect the values that have defined NRMA for over a century: help, safety, community, and connection.

This role leads the social team, owns the content calendar, and plays a central part in delivering the Content Strategy and Matrix – driving reach, engagement and member connection across platforms.

Responsibilities

- Social Media Strategy & Calendar Ownership: Develop and execute a cohesive social strategy that elevates NRMA’s Motoring, Travel, Rewards, and Community narratives. Ensure each pillar has a distinct yet connected presence that reinforces our brand purpose.
- Brand Creative Studio Partnership & Campaign Integration: Work in close, day‑time partnership with the Brand Creative Studio to respond to marketing briefs collaboratively – bringing a social‑first perspective into creative development.
- Community Management & Member Experience: Oversee a best‑in‑class community management function that responds to members with empathy, clarity, and consistency.
- Content Creation & Editorial Integration: Write and edit high‑quality social copy that reflects NRMA’s tone of voice – member‑first, warm, credible and platform‑aware – with robust editorial judgement across formats and audiences.
- Governance, Reporting & Analytics: Own social analytics, reporting, and KPI frameworks. Translate insights into actionable recommendations that improve reach, engagement, and member value across all channels.




- Team Management and Collaboration: Lead and mentor a social team of 2 and partner with various internal stakeholders including Marketing, Partnerships, Policy and Group Businesses to deliver on shared priorities and amplify campaigns with platform‑native content.

What You'll Bring

- 7+ years of experience leading social media for a major brand, publisher, or agency, ideally with exposure to travel, lifestyle, motoring, or community‑focused content.
- A strong creative eye with hands‑on experience producing content across formats, especially short‑form video.
- Deep understanding of social trends, platform behaviours, and audience expectations across Facebook, Instagram, TikTok, YouTube, and emerging channels.
- Exceptional writing and storytelling skills, with the ability to adapt tone across NRMA’s diverse content pillars.
- Experience managing large, engaged communities and navigating sensitive or high‑visibility conversations.
- Data‑driven mindset with experience using insights to shape strategy and optimise performance.
- Demonstrated AI fluency: experience applying AI‑assisted content tools (e.g. for drafting, ideation, captioning, alt text) to accelerate workflow while maintaining authentic brand voice and editorial quality.
- Understanding of Social Search Optimisation (SSO) and how platform discovery mechanics shape content strategy.

Why Join NRMA

- Influence the social voice of one of Australia’s most trusted and iconic member organisations.
- Lead content across four diverse and meaningful pillars: Motoring, Travel, Rewards, and Advocacy/Community.
- Work with a purpose‑driven team committed to helping Australians move, travel, and thrive.
- Creative autonomy and room to innovate across platforms and format.

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📌 Senior Social Media Manager (City of Sydney)
🏢 Sharp & Carter
📍 City of Sydney