Finstro is a rapid-growing non-bank lender, providing businesses with cash flow, flexibility and confidence every step of the way. We go beyond rigid product silos and understand speed is only a part of the answer. Since 2012, we’ve supported the growth aspirations of over 6,000 businesses through over $1.7b of funded transactions.
We’re looking for a Senior Marketing Manager to own and execute Finstro’s customer engagement and marketing automation strategy, with a transparent focus on loan book growth. This role requires someone with experience in non-bank lending, data, content and marketing technology.
Key Responsibilities
Customer Engagement Strategy
Develop and implement an omni‑channel customer engagement strategy aligned with utilisation and loan book growth targets
Identify opportunities across the customer lifecycle to increase activation, utilisation and retention
Marketing Automation
Design, build and optimise automated customer and broker journeys across onboarding, engagement, upsell and loyalty
Continuously refine journeys based on performance data and behavioural insights
Contribute to setting up Salesforce Marketing Cloud to align with broader business requirements
Plan and execute targeted campaigns to drive loan book growth
Segment audiences and personalise messaging to maximise relevance and engagement rates
Communications & Content
Own all customer marketing and operational email communications, from strategy and planning through to execution and optimisation
Own the creation of customer enablement content to educate customers on facility usage
Ensure all customer facing content is consistent, on‑brand and aligned to the customer journey
Requirements
Experience in non-bank business lending
6+ years experience in lifecycle marketing, CRM, automation or customer engagement roles
Proven experience in building experiences and running campaigns that drive revenue and behavioural change
Solid strategic mindset with hands‑on execution capability
Experience with Salesforce and Salesforce Marketing Cloud
Highly data‑driven with strong analytical and optimisation skills
Excellent written communication with the ability to translate financial concepts into clear, customer‑centric messaging
Candidates applying in Sydney must be in and have full working rights to work in Australia.
Seniority Level
Mid‑Senior level
Employment Type
Full‑time
Job Function
Marketing
J-18808-Ljbffr
📌 Senior Marketing Manager City Of Sydney
🏢 Finstro
📍 City of Sydney
Reply to this offer
Impress this employer describing Your skills and abilities, fill out the form below and leave Your personal touch in the presentation letter.