Senior Social Media Specialist
Job Description
Job Summary As Senior Social Media Specialist, you will play a key role in bringing Domain's social strategy to life across our channels. A passionate social content expert, you are up to date with the latest social trends and best practices. You have experience producing end-to-end social media content that drives audience acquisition, brand engagement and revenue goals. You will support the Social Media Manager in translating our Marketing goals into engaging social activity that support our key customer segments. Your innate understanding of what makes for engaging, inspiring and exciting social content will help us excel across our core social platforms - Facebook, Instagram, TikTok and Youtube. A motivated and curious creative thinker and collaborator, you will partner with relevant stakeholders around the business to deliver a best-in‐class social content experience that positions Domain as the partner for Australians' on their property journeys. This position is open to candidates in Sydney and Melbourne.
What You Will be Doing:
Actively support the implementation of the Domain Group's (Domain, All homes, Commercial Real Estate) social strategy.
Support the Social Media Manager & Head of Production in the daily operations across social media, including the creation and curation of always‐on content, content calendar management, video production and reporting.
Monitor social campaigns and always‐on activity, providing feedback and analytics to stakeholders to drive efficiencies and optimisations.
Work closely with the Digital Acquisition team to ensure the effective and cost efficient delivery of social content campaigns.
Support the Social Media Manager in the delivery of social strategies and assets for Customer Segment Marketing (Consumer & Agent) and represent Social at regular marketing forums.
Proactively generate and pitch editorial and video ideas to the Content Marketing and Video teams that support audience acquisition, brand engagement and revenue goals across our social channels.
Actively help manage risk, reputation and crisis across social media with Customer Service, PR & Communications, Legal and our external agency partners.
Champion, advocate and educate wider business on social best practice and provide recommendations to the business on emerging social channels, tools and trends.
Our Ideal Candidate
Comprehensive knowledge and understanding of current and upcoming trends in social media, including platform best practice, their demographics, and how they can be deployed in different scenarios.
Strong visual eye across photography and video production.
Experience managing and influencing multiple stakeholders to drive the best outcomes.
A creative thinker with a passion for pop‐culture, lifestyle and social media trends.
Strong attention to detail and excellent written and verbal communication skills.
Degree in Marketing, Communications or Media.
5 years + experience in social media or content marketing.




Experience creating and scheduling content across Facebook, Instagram, TikTok and Youtube.
Experience working in multimedia production, including video and photography.
On‐screen confidence and end‐to‐end content creation skills, with the ability to feature as on‐camera talent and self‐edit Reels and TikToks.
Wordpress, Hootsuite, Later and Canva experience are highly favoured.
About Domain, part of the CoStar Group Domain is one of Australia's most trusted and loved property brands, helping millions of Australians find their dream home and stay informed about the property market. Now, Domain has joined forces with CoStar Group, a global leader in real estate information, analytics, and online marketplaces to take the next big leap in property technology and data innovation. As part of CoStar Group, an S&P; 500 company with more than 35 years of experience transforming how people understand and transact real estate, Domain is entering an exciting current era of growth. CoStar is investing heavily in new products, technology, and people to revolutionise how Australians access property data, insights, and marketplaces. This is a rare opportunity to join a world‐class research team at the intersection of two powerful brands - Domain's local market expertise and CoStar's global scale and technology - as we build the future of real estate intelligence together.
What'S in it for you
Working at CoStar Group means you'll enjoy a culture of collaboration and innovation that attracts the best and brightest across a broad range of disciplines. We offer you generous compensation and performance-based incentives. As well as having an outstanding working environment, other perks include
extra days of annual leave
leadership development programs
LinkedIn Learning
Perkbox discounts
much more!
Equity, Diversity and Inclusion at Domain
Domain is enthusiastically and unapologetically committed to fostering an equitable, inclusive work culture which reflects our customers and communities. We are proactively looking for candidates from all lived experiences, including people with disability, and people of all ages, ethnicities, cultures (including Aboriginal and Torres Strait Islander Peoples), faiths, sexual orientations, and gender identities (including trans and non‐binary people). We are committed to providing an equitable recruitment process for people with disability. If you require adjustments during the process we're here to support. If you wish to receive this job advertisement in an accessible format, or have a confidential chat about workplace adjustments, please contact our Equity,



Diversity and Inclusion team at ****** or leave a message on ************ and we will get back.
CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug‐free workplace and perform pre‐employment substance abuse testing.
From everyone at CoStar Group Careers we want to thank you for your interest in our company. This is your personal portal into career opportunities with CoStar. You can log in at any time to view roles you have applied to and to search for additional opportunities.
Founded in ****, CoStar Group, Inc. (Nasdaq:CSGP) is the leading provider of commercial real estate information, analytics and online marketplaces. CoStar conducts expansive, ongoing research to produce and maintain the largest and most comprehensive database of commercial real estate information. CoStar data powers the $17 trillion world of real estate – delivering the sale, lease, property, tenant, contact, reporting and industry information that makes connections happen. We help our clients make smart investments and decisions. Eighty‐three percent of the nation's commercial real estate transactions involve a CoStar subscriber, and the top 95% of the leading 1,000 brokerage firms use CoStar to inform their decisions. We also help create lasting experiences through our family of marketplaces. In addition to CoStar, CoStar Group brands and marketplaces include LoopNet, Apartments.com, BizBuySell, and Lands of America – collectively attracting more than 25 million monthly unique visitors. The Apartments.com Network is the nation's #1 most visited apartment listing network, with 45 million monthly visits, allowing renters to find their perfect homes. LAND.com connects landowners to their perfect properties, spots and open spaces. BizBuySell allows small business owners to bring their dreams to life. And LoopNet connects investors, sellers and brokers with clients who fall in love with their properties.
Headquartered in Washington, DC, CoStar maintains offices throughout the U.S. and in Europe and Toronto, Canada with a staff of approximately 3,700 worldwide, including the industry's largest professional research organization. CoStar is committed to creating a diverse environment and is proud to be an equal opportunity workplace and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. CoStar is also committed to compliance with all fair employment practices regarding citizenship and immigration status. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access as a result of your disability. You can request reasonable accommodations by calling ************** or by sending an email to ******.
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📌 Senior Social Media Specialist (New South Wales)
🏢 Domain
📍 New South Wales