Product Marketing Manager – Residential Business at Domain – Sydney, NSW, AU

As a Product Marketing Manager within the Residential business, you will support the development and execution of go‑to‑market strategies for the agent segment. You will work closely with Product, Sales and Marketing teams to deliver compelling positioning, campaigns and launches that drive agent engagement and growth.

Responsibilities

- Support the planning and delivery of go‑to‑market strategies for agent products and feature releases, including launch planning, timelines and performance tracking.
- Develop clear, compelling value propositions and messaging that resonate with agent audiences and differentiate Domain.
- Partner cross‑functionally to develop and execute integrated campaigns, content and sales enablement materials across channels.
- Leverage customer, competitor and market insights to inform messaging, campaigns and product positioning.
- Work closely with Product Managers, Sales and broader Marketing teams to align and execute go‑to‑market initiatives.
- Create tools, collateral and narratives that equip Sales teams to effectively communicate product value to agents.
- Monitor campaign and launch performance, identify insights, and optimise future activity.

Qualifications

Essentials

- 4 to 7+ years in product marketing, B2B marketing, or related roles.
- Experience working with Product teams on launches, positioning or feature releases.
- Proven ability to deliver campaigns, GTM initiatives or launches end‑to‑end.
- Strong storytelling and communication skills across written,



verbal and presentation formats.
- Commercial mindset – ability to use data and insights to inform decisions and measure impact.
- Strong stakeholder management skills and ability to work cross‑functionally.

Preferred

- Experience in Real Estate, Tech, Media, Advertising or Software industries.
- Proven track record of successfully driving growth of a challenger brand.

Advantages

- Hybrid working policy.
- Wellbeing Leave.
- Up to 20 weeks paid parental leave for primary carers.
- Leadership development programs, LinkedIn Learning and more.
- Regular social events including Innovation Days and annual BBQ.

Equity, Diversity & Inclusion

Domain is enthusiastically and unapologetically committed to fostering an equitable, inclusive work culture which reflects our customers and communities. We are proactively looking for candidates from all lived experiences, including people with disability, and people of all ages, ethnicities, cultures (including Aboriginal and Torres Strait Islander peoples), faiths, sexual orientations, and gender identities (including trans and non‑binary people).

We are committed to providing an equitable recruitment process for people with disability. If you require adjustments during the process, we’ll support you. If you wish to receive this job advertisement in an accessible format, please contact our Equity, Diversity & Inclusion team at or call .

CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug‑free workplace and perform pre‑employment substance abuse testing.

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