InfoTrack is a leading SaaS technology innovator that is helping a range of professionals, businesses and individuals in a digital age. We care about what we do and the people we work with. We partner with our clients to identify their challenges and constantly look for ways to evolve our products to maximise their impact.

The Role

We’re searching for a B2C and B2B Marketing Specialist – AI Solutions who blends creative storytelling with technical fluency. You’ll use your understanding of AI marketing tools, automation, and emerging tech to help design and deliver campaigns that attract and engage Australians as they adopt trusted, everyday AI solutions. This role is responsible for driving audience acquisition, brand positioning, revenue support, and customer engagement through multi-channel marketing strategies.

About you A creative and curious marketer with a passion for shaping AI-driven customer experiences end to end. Experienced across the full customer journey,



from website content management and content creation through to buyer journey optimisation, with a solid focus on accessible storytelling and measurable impact. Skilled in designing workflows and automations that can seamlessly embed AI tools into campaign delivery.

Proficient in Google Analytics, email marketing and website content management. Exposure of working knowledge to a range of marketing AI tools for copywriting, video, and content generation, also highly regarded. Analytical yet imaginative, confident navigating ambiguity, and energised by opportunities to experiment, innovate, and help build new solutions rather than maintain the status quo.

Key Roles and Responsibilities

- Executemulti-channel campaigns, leveraging automation, data, and generative AI to personalise user journeys and drive engagement.
- Publish consumer-friendly stories and content across video, blogs, AI demos, and chat-bas

📌 AI-Driven Marketing Specialist forC/B SaaS (City of Sydney)
🏢 Infotrack Au
📍 City of Sydney