ABOUT THE ROLE

We are hiring a full-time Paid Social Ads & Customer Care Social Specialist. This is a unique, hands-on operational role combining paid media execution, technical quality assurance, and front-line social media customer care.

You will be responsible for running social campaigns, testing funnels and tracking before launch, and directly engaging with our audience via ad comments and DMs to drive conversions and protect brand reputation.

KEY RESPONSIBILITIES

1. Paid Social Management (40%)

• Campaign Setup & Scaling: Build, manage, and optimize paid social campaigns across Meta (Facebook/Instagram), TikTok, and other platforms.
- Pacing & Performance: Monitor daily spend, bid strategies, and performance targets to maximize ROAS/CPA.
- Continuous Testing: Test ad creative variations, copy angles, and audience targeting parameters.

1. Quality Assurance & Technical Testing (30%)

• Pre-Launch Audits: Verify all ad copy, graphics, links, display formats, target settings and user flow prior to going live.
- Tracking Verification: Check UTM parameters, Meta Pixel events, GTM tags,



and conversion tracking across devices.
- Funnel & UX Audits: Conduct functional testing on post-click landing pages, forms, and mobile user flows.

1. Social Media Care & Reputation Management (30%)

• Comment Moderation: Monitor and reply to public comments on active paid ads and organic posts daily.
- DM & Inquiry Response: Promptly answer direct messages, lead inquiries, and customer service questions.
- Audience Feedback Loop: Feeds real customer objections and questions back into ad creative and QA processes.

WHAT WE ARE LOOKING FOR

- 1+ years experience in Paid Social Management (Meta Ads Manager).
- Hands-on experience with social media customer support or community moderation.
- Solid understanding of tracking fundamentals (UTMs, Meta Pixel, GTM, CAPI).
- Outstanding written English with an empathetic, brand-aligned communication style.
- Meticulous attention to detail—you catch typos, broken links, and negative sentiment rapid.

📌 Paid Social Ads & Customer Care Social Specialist⁠ (Melbourne)
🏢 RS Rewards
📍 Melbourne