Job Title

Portfolio Growth & Digital Marketing Manager

Location

Frenchs Forest, NSW, AU (On-site)

Salary

$85,000.00 – $95,000.00 per year

Job Overview

We are looking for a Portfolio Growth & Digital Marketing Manager to grow a portfolio of 10 consumer brands.

Key Responsibilities

- Develop and execute digital marketing strategies for priority brands, managing paid advertising across Meta, Google, TikTok and other channels.
- Plan and test ad creatives, audiences, messaging and offers while monitoring CAC, ROAS and contribution margin.
- Grow organic social, short‑form video, influencer, creator and affiliate programs.
- Improve e‑commerce conversion, average order value and repeat‑purchase performance across the portfolio.
- Build and optimise email/SMS marketing, retention automations, loyalty, referral and subscription programs.
- Assess the commercial potential of all 10 brands and recommend which to scale, reposition, combine or discontinue.
- Develop product launches, seasonal campaigns and promotional calendars.
- Track revenue, margin, CAC, ROAS, AOV and LTV, and prepare regular performance reporting.
- Identify partnership,



wholesale, retail and marketplace opportunities.
- Brief and manage external agencies, freelancers, developers and creators.

What You'll Need

- Robust digital marketing experience across paid and organic channels, including Meta Ads and Google Ads.
- E‑commerce experience, ideally with Shopify, and a track record improving conversion rates.
- Email/CRM experience with platforms such as Klaviyo, Mailchimp or Customer.io.
- Strong grasp of CAC, LTV, ROAS and contribution margin.
- Brand positioning, content strategy and copywriting capability.
- Influencer, creator and affiliate marketing experience.
- Strong analytical, reporting and project‑management skills.
- Ability to work independently and juggle multiple brands in a small, founder‑led business.

Nice to Have

- Experience in beauty, skincare, wellness or consumer products.
- Experience building or scaling small e‑commerce brands.
- SEO, Amazon marketplace, Canva or basic video editing skills.

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📌 Portfolio Growth & Digital Marketing Manager at TRULUX (Northern Beaches Council)
🏢 Trulux
📍 Northern Beaches Council