09 Aug
|
Boehringer Ingelheim
|
Newcastle
09 Aug
Boehringer Ingelheim
Newcastle
Salary: $100,000 – $130,000 per month
Senior Brand Manager - Cardio, Renal, Metabolic - New Product LaunchThe OpportunityJoin Boehringer Ingelheim at a pivotal moment to shape the future of obesity and metabolic health. This is a rare launch role, where you will play a key role in shaping the launch and commercialisation of Survodutide, a next-generation therapy with the potential to redefine patient outcomes.Working in a dynamic, cross-functional environment, you will lead end-to-end brand strategy for a pre-launch and launch asset, translating insight into action and building a focused market entry strategy in a competitive and rapidly evolving market.Given the importance of this launch, we are seeking a candidate who can thrive in ambiguity, shape the market, and build a brand from the ground up.This role offers strong career progression, with the opportunity to step into a future leadership position and build and lead a high-performing brand team as the franchise grows.Key ResponsibilitiesLaunch &
- Brand Strategy- Lead development and execution of the end-to-end launch readiness (LR) for Survodutide in Australia- Build and implement Integrated Customer Plans (ICP) aligned to pre-launch and launch milestones- Develop segmentation, targeting and positioning strategies grounded in deep customer insight- Define value proposition and messaging across obesity and metabolic health stakeholdersCommercial Planning &
- Performance- Develop robust launch scenarios,
and business cases (LR/ICP aligned)- Monitor brand performance and optimise investment based on ROI and market dynamics- Lead competitive intelligence to inform strategic decision-making in a fast-moving marketCross-functional Leadership- Act as the central connector across Medical, Market Access, Sales, Regulatory, and regional teams- Support field force readiness, including value communication and customer engagement frameworks- Deliver high impact omnichannel campaigns, congress strategy, and customer engagement plans- Ensure all activities meet compliance, governance, and quality standards- Maintain strong operational discipline across budget, timelines, and delivery milestonesYour ProfileExperience &
- Capability- 5 years in pharmaceutical brand management, ideally with launch experience- Experience in obesity, diabetes, or cardio-metabolic disease strongly preferred- Proven success in pre-launch or launch environments, including market shaping- Strong track record in strategic planning (ICP and launch readiness), forecasting, and performance deliverySkills &
- Mindset- Highly analytical with the ability to translate data into explicit commercial action- Strong stakeholder engagement skills, with the ability to influence cross-functional teams- Experience leading complex, multi-channel marketing programs- Entrepreneurial mindset with a passion for innovation, growth, and patient impactYou must have the right to live and work in this location to be considered for this opportunity.
📌 Senior Brand Manager - Cardio, Renal, Metabolic - New Product Launch (Newcastle)
🏢 Boehringer Ingelheim
📍 Newcastle