Permanent Position

Sydney/Melbourne Location

Work within our Marketing and Engagement Department, Advice & Customer The opportunity to join our team The Senior Manager, Unadvised Member is responsible for leading and delivering strategic marketing initiatives that engage, support and retain unadvised members across IOOF Employer Super and MLC Expand, with a focus on building deeper relationships, improving member experiences and driving positive member and business outcomes.

Key Responsibilities:

- Responsible for developing and executing strategic marketing plans to drive engagement, retention and deeper relationships with unadvised members across IOOF Employer Super and MLC Expand
- Develop and implement programs that enhance the 1:1 member engagement and retention strategy
- Build a solid understanding of unadvised member needs, behaviours, triggers and pain points, and translate these insights into targeted journeys, communications and experiences




- Accountable for delivering marketing programs that are centred around member needs
- Identify opportunities to improve engagement, reduce member disengagement and support retentionDevelop content, journeys and experiences that help unadvised members navigate important superannuation, retirement and financial wellbeing decisions
- Partner with Product, Distribution, Service, Digital, Data, Risk, Legal and Compliance teams to ensure member programs are insight-led, operationally achievable and aligned to business priorities.
- Execute cross-channel campaigns across owned and earned channels
- Take a member-first approach with insight-driven programs designed to simplify experiences, build confidence and support long-term member value.
- Accountable for driving continuous optimisation and efficiencies
- Create and be responsible for a marketing scorecard
- Conduct post-initiative implementation

📌 Senior Marketing Manager- Unadvised Member (City of Sydney)
🏢 Insignia Financial
📍 City of Sydney