NRMA is seeking a commercially minded and strategically focused Senior Manager – Loyalty & Rewards to play a pivotal leadership role in the evolution of My NRMA Rewards . Reporting to the Head of Loyalty & Partnerships, this is a rare opportunity to lead the design, optimisation and growth of a large-scale loyalty and rewards ecosystem that delivers meaningful value to millions of members.

The Opportunity

As the 2IC to the Head of Loyalty & Partnerships, you’ll help define and execute the loyalty strategy, own the ongoing evolution of the rewards ecosystem, and drive member engagement, commercial performance and innovation across the program.

Working across Product, Digital, Data, Technology, Marketing and Commercial teams, you’ll lead the development of loyalty mechanics, rewards architecture, partner ecosystems and member value propositions while ensuring operational excellence and measurable business outcomes.

Key Responsibilities

- Lead the strategic development and optimisation of the My NRMA Rewards program.
- Own the loyalty roadmap, including recent features, enhancements and innovation initiatives.
- Drive rewards strategy, loyalty economics, customer engagement and value creation.
- Identify, assess and optimise loyalty ecosystem partners and rewards platforms.
- Build business cases, manage commercial performance and optimise ROI.
- Collaborate with cross-functional teams to deliver seamless member experiences.
- Lead, coach and develop a high‑performing loyalty and partnerships team.
- Establish governance frameworks,



OKRs and performance reporting across the portfolio.

About You

You’ll bring deep expertise from a leading loyalty, rewards, membership or customer engagement programme and have a proven ability to translate strategy into commercial outcomes.

- Experience within a Tier 1 loyalty and rewards business.
- 10+ years of experience across loyalty, product, partnerships, digital, customer or commercial leadership roles.
- Proven success designing, scaling or managing large loyalty programmes and rewards ecosystems.
- Strong product mindset with experience owning loyalty or rewards roadmaps.
- Commercial acumen, including P&L; management, business cases and ROI optimisation.
- Experience working with digital products, data, technology and marketing teams.
- Exceptional stakeholder engagement skills, including executive‑level influence.
- People leadership experience with a track record of developing high‑performing teams.

Why Join NRMA?

- Opportunity to shape the future direction of a major Australian loyalty and rewards programme.
- Strategic leadership role with significant influence across the business.
- Work with experienced leaders and a highly engaged membership team.
- Drive innovation, member value and commercial growth at scale.
- Hybrid Sydney‑based role with broad exposure across the NRMA Group.

If you are a loyalty and rewards leader with strong product, commercial and strategic capabilities, we would love to hear from you.

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📌 Senior Manager - Loyalty & Rewards (City of Sydney)
🏢 Sharp & Carter
📍 City of Sydney