About the job Salesforce Marketing Cloud Consultant

Experience: 9+ Years

Overview

- Strong domain knowledge of the Salesforce Marketing Cloud platform.
- Experience in integrating marketing with Sales/Service Cloud and other external data systems to push/pull data. Integrations may include CRMs, ERPs, eCommerce platforms, Google Analytics, SMS, etc.
- Strong understanding of relational data models, SOAP APIs, REST APIs, integration techniques, and Advanced SQL.
- Excellent understanding of data dependencies and design for marketing cloud journeys and campaigns.
- Experience with Email Studio, Journey Builder, campaign creation/management, including data configuration, audience creation, and utilization of capabilities in the SFMC platform.
- Strong knowledge of AmpScript for email personalization and complex cloudpage creation with AmpScript.
- Technical background with a proven history of understanding complex systems.
- Ability to work independently and in a collaborative team workplace; innovative, adaptable, self-directed, and team player.
- Strong communicator with exceptional team handling capabilities.
- Salesforce Marketing Cloud Consultant certification mandatory.

Experience in below Studios/Technologies

- Email Studio
- Journey Builder
- Automation Studio
- Web Studio/Cloud Pages
- AmpScript
- Marketing Cloud APIs REST and SOAP

Key Responsibilities

1. Enable and Execute Marketing Automations
- Integrate and maintain SFDC and SFMC using Marketing Cloud Connector, SOAP and REST API,



for real-time data exchange and for triggering email activity in ExactTarget using Journey Builder, Automation Studio, Contact Builder, etc.
- Test Marketing Automations with dynamic content and multiple user paths.
- Design, optimize, and execute campaigns using strategies such as A/B Testing, throttled sending, etc.

- Marketing Campaign Personalization

- Build and execute email marketing campaigns using Content Builder.
- Personalize email content for custom customer experience (i.e., Dynamic Content, Advanced Dynamic Content, AmpScript, etc.).
- Leverage AmpScript and SSJS for dynamic content to include information from data extensions in emails and to update data extensions with information from Cloud Pages landing pages.
- Configure account setup and administration for users and new Business Units (BUs, roles and permissions, sender profiles, RMM, Users, build data extensions, etc).

- Subscriber and data management

- Work with Data Extensions, Profile management, and subscriber DE.
- Excellent knowledge of SQL fundamentals and other database technologies.

- Update and maintain Relational Data Model

- Design mobile responsive creatives and HTML emails.
- Create microsites using ExactTarget and auto-publish them.

- Configure Exact Target Microsite Activity

- Knowledgeable of web services and especially communicating with the RESTful endpoints.
- Knowledge of UI & front-end web technologies like SSJS, HTML, CSS, JavaScript/jQuery is a value addition.

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📌 Salesforce Marketing Cloud Consultant (City of Sydney)
🏢 Pyramid Global Technologies
📍 City of Sydney