3d ago , from Illawarra Mercury Job Board
We're Hiring: Marketing Manager / Digital Marketing Manager Location: Remote / Hybrid / On-site Employment Type: Full-Time Experience Level: Mid-Level to Senior-Level
About the Role
We are seeking a strategic, creative, and performance-driven Marketing Manager / Digital Marketing Manager to lead our marketing initiatives and accelerate business growth. The successful candidate will be responsible for developing integrated marketing strategies, managing digital campaigns, strengthening brand awareness, and driving customer acquisition through data-driven marketing initiatives. This role is ideal for an experienced marketing professional who thrives in a rapid-paced environment and has a passion for digital innovation, brand building, and measurable business results.
Key Responsibilities
Marketing Strategy & Brand Management
Develop and execute comprehensive marketing strategies aligned with business objectives. Build and strengthen brand positioning, awareness, and market presence. Conduct market research, customer analysis, and competitor benchmarking.
Identify new market opportunities and develop growth strategies.
Plan and manage integrated marketing campaigns across online and offline channels. Manage annual marketing plans, budgets, and performance targets.
Digital Marketing & Performance
Lead digital marketing initiatives across Google, Meta, LinkedIn, TikTok, email, SEO, SEM, and other digital channels. Plan, execute, and optimize paid advertising campaigns to maximize ROI and customer acquisition. Oversee content marketing, social media strategies, email marketing, and lead generation activities.
Monitor campaign performance using analytics tools and optimize based on key performance indicators (KPIs).



Improve website traffic, conversion rates, and customer engagement through data-driven optimization. Manage marketing automation, CRM campaigns, and customer lifecycle initiatives.
Team Leadership & Cross-Functional Collaboration Lead, mentor, and develop the marketing team to achieve business objectives. Collaborate with Sales, Product, Operations, and Business Development teams on integrated campaigns. Manage relationships with creative agencies, media partners, and external vendors.
Present marketing strategies, campaign performance, and business insights to senior management. Ensure consistent brand messaging across all customer touchpoints.
Qualifications
Bachelor's degree in Marketing, Business Administration, Communications, Digital Media, or a related field.
5+ years of experience in Marketing, Digital Marketing, Brand Management, Growth Marketing, or related roles.
Proven experience developing and executing successful marketing strategies and campaigns.
Strong knowledge of SEO, SEM, PPC, content marketing, email marketing, social media, and marketing automation. Hands-on experience with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, Google Analytics (GA4), and CRM platforms.
Strong analytical skills with the ability to interpret data and optimize marketing performance. Experience managing marketing budgets and delivering measurable ROI.




Excellent leadership, communication, project management, and stakeholder management skills. Creative mindset with strong commercial awareness and strategic thinking.
Ability to thrive in a fast-paced, results-oriented environment.
Ideal Candidate
We are looking for a marketing leader who combines creativity, strategic thinking, and analytical expertise to deliver sustainable business growth. You are someone who:
Has a proven track record of driving successful marketing campaigns and business growth.
Understands customer behavior and modern digital marketing strategies. Thinks strategically while remaining hands-on with campaign execution. Uses data and insights to make informed marketing decisions.
Inspires and leads teams to deliver exceptional results. Stays ahead of industry trends, emerging technologies, and marketing innovations. Builds strong relationships with stakeholders and cross-functional teams.
Is proactive, adaptable, and passionate about continuous improvement. Thrives in a collaborative, innovative, and high-growth environment.
What We Offer
Opportunity to lead impactful marketing and digital transformation initiatives. Ownership of high-profile campaigns that directly influence business growth. Collaboration with talented professionals across multiple business functions.
Leadership development, mentorship, and continuous learning opportunities.
Clear career progression into:Senior Marketing ManagerHead of MarketingMarketing DirectorVP of MarketingChief Marketing Officer (CMO).
Competitive compensation with performance-based incentives.
A dynamic, innovative, and performance-driven work environment.
#J-*****-Ljbffr

📌 Marketing Manager / Digital Marketing (New South Wales)
🏢 MFT Improve
📍 New South Wales