- Build and manage LawY's events calendar, including conferences, sponsorships, roundtables, webinars and sales-led activations.
- Own the end-to-end delivery of every event, from initial planning through to post-event follow-up.
- Identify and evaluate recent event opportunities based on audience fit, strategic value and expected ROI.
- Manage budgets, venues, suppliers, registrations, travel, technology, collateral, and event logistics.
- Be hands-on at events, including setup, speaker briefings, attendee engagement, troubleshooting, and pack-down.
- Coordinate speakers, presentations, briefing documents, run sheets, and event communications.
- Work closely with Marketing and Sales on invitations, promotion, meeting generation, lead follow-up, and nurture.
- Coordinate event materials, including decks, brochures, one-pagers, landing pages, emails, signage, and social assets.
- Build strong relationships with legal associations, industry bodies, event organisers and sponsorship providers.
- Represent LawY confidently and professionally at events across Australia, including presenting, facilitating discussions and MCing webinars as needed.
- Monitor competitor activity, audience feedback and emerging opportunities in the legal technology market.
- Track registrations, attendance, engagement, leads, meetings, pipeline influence, and ROI in HubSpot.
- Report on what is working, what is not, and where LawY should invest next.

Requirements

- 5+ years’ experience in events, field marketing, campaign marketing or a related B2B role.




- Proven experience personally delivering conferences, sponsorships, roundtables and webinars.
- Strong project management skills, with the ability to manage multiple events and priorities at once.
- Confident working with Sales, Marketing, suppliers, speakers and external partners.
- A commercial mindset and an understanding of how events support brand growth, pipeline and revenue.
- Experience with HubSpot or a similar CRM.
- Experience in SaaS, legal technology, AI or professional services would be highly regarded.
- Based in Sydney, with the flexibility to travel interstate regularly.

Core Competencies

Demonstrates expertise in event management, including planning, execution, and post-event analysis, with a strong focus on ROI and audience engagement. Proficient in collaborating with marketing and sales teams to enhance brand visibility and pipeline growth.

Highest-signal resume keywords

- Event Management
- Project Management
- HubSpot CRM
- B2B Marketing
- SaaS Experience

ATS Optimization Keywords

Hard Skills

- Event Planning
- Budget Management
- Logistics Coordination
- Speaker Coordination
- Audience Engagement

Soft Skills

- Relationship Building
- Communication
- Problem Solving
- Collaboration
- Adaptability

Industry Keywords

- Legal Technology
- SaaS
- Professional Services
- B2B Events
- Marketing Campaigns

Tools & Technologies

- HubSpot
- Event Technology
- CRM Software

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📌 B Events Marketing Manager (City of Sydney)
🏢 Jobtailor
📍 City of Sydney