Ready to drive customer growth across paid, owned and performance channels?
We're looking for a commercially minded, data-driven and hands‐on Digital Marketing Manager to lead the delivery of our digital channel strategy across paid media, CRM, email, SMS, affiliates and customer insights.
This is a true all‐rounder role for someone who understands how digital channels work together to drive acquisition, conversion, retention and profitable growth.
If you love performance marketing, thrive on customer data, know your way around email segmentation, and can confidently work with agencies to get the best outcomes, this is the role for you.
What's the role about?
As the Digital Marketing Manager, you'll be responsible for managing key digital growth channels across the US, AU and NZ businesses.
You'll work closely with our advertising agency across paid search, Meta and TikTok, oversee CRM and lifecycle marketing strategy, manage email and SMS segmentation, partner with our affiliate agency, and work with our offshore CRM analyst to turn customer insights into commercial action.
You'll sit at the centre of channel performance and customer growth — ensuring our paid, owned and affiliate channels are aligned to business priorities, trading moments, customer behaviour and revenue targets.
This is a hands‐on role that requires someone who can move between strategy, execution, reporting, agency management and optimisation.
What you'll be doing:
Paid Media & Performance Marketing
Manage the day-to-day relationship with the advertising agency across paid search, Meta and TikTok
Oversee paid media spend and ensure budgets are aligned to commercial priorities across AU, NZ and US
Review weekly and monthly paid media performance, including ROAS, CPA, traffic, conversion, revenue and spend efficiency
Challenge agency recommendations and drive continual optimisation across campaigns, audiences, creative, channel mix and testing
Ensure paid activity is aligned to promotional calendars, trade priorities, customer segments and product focuses
Identify opportunities to improve acquisition, retargeting, traffic quality and full‐funnel performance
CRM, Email & SMS Strategy
Manage customer segmentation strategies across lifecycle stage, spend, engagement, behaviour and customer value
Work with the ecommerce and marketing teams to ensure email and SMS campaigns are commercially sharp,



customer‐led and aligned to trading priorities
Review and optimise email and SMS performance across revenue, open rates, click‐through rates, conversion, unsubscribe rates and customer engagement
Identify opportunities to improve lifecycle journeys, triggers, automation, post‐purchase flows, winback activity and personalisation
Customer Insights & Reporting
Work closely with the offshore CRM analyst to surface insights across customer behaviour, channel performance and segment‐level trends
Translate customer and campaign data into clear recommendations that improve trade, CRM and channel performance
Track performance across new, active, retained, lapsed, high‐value and low‐value customer segments
Support weekly and monthly reporting across digital marketing, CRM and customer growth KPIs
Identify opportunities to improve customer frequency, retention, AOV, engagement and lifetime value
Affiliate Marketing
Manage the relationship with the affiliate agency and support the ongoing optimisation of the affiliate channel
Review affiliate performance, partner mix, commission levels, promotional exposure and revenue contribution
Ensure affiliate activity is aligned to business priorities, promotional moments and market‐specific opportunities
Support the development and execution of digital channel strategies across the US, AU and NZ businesses
Ensure paid, owned and affiliate channels are working together to support customer growth and revenue targets
Partner closely with ecommerce, creative, content and trade teams to align channel activity to business priorities
Identify market‐specific opportunities across customer acquisition, retention, reactivation and promotional strategy
Bring a commercial lens to all digital activity, balancing revenue growth, customer engagement and profitability
What we're looking for:
Commercially minded and performance focused
Confident working across paid media, CRM, email, SMS and affiliates
Data‐driven, curious and comfortable turning insights into action




Strong with agencies and able to challenge performance constructively
Hands‐on, proactive and comfortable moving between strategy and executionCalm under pressure and able to manage competing priorities across multiple markets
Customer‐led, with a strong understanding of segmentation and lifecycle marketing
Experience & Skills:
3+ years' experience in digital marketing, CRM, performance marketing or ecommerce marketing
Experience across paid search, Meta, TikTok, email, SMS and affiliate marketing
Proven experience managing external agencies and holding them accountable to performance outcomes
Strong understanding of digital KPIs including ROAS, CPA, conversion, traffic, AOV, revenue, engagement and retention
Experience with customer segmentation, lifecycle marketing and CRM reporting
Strong analytical skills, with the ability to interpret data and turn it into commercial recommendations
Comfortable using platforms such as GA4, Meta Ads Manager, Google Ads, CRM/ESP platforms and reporting dashboards
Excellent communication skills with the ability to brief, challenge, elevate and collaborate across teams
Retail, fashion or multi‐market experience will be highly regarded
You'll succeed in this role if you...
Love understanding what makes customers click, convert and come back
Can balance commercial urgency with long‐term customer growth
Are confident working with agencies and know how to get the best out of them
Are comfortable with numbers and know how to find the story in the data
Like testing, learning and improving rather than relying on set‐and‐forget activity
Can move quickly while still being structured and considered
Bring ideas to the table and are motivated by measurable impact
You'll play a key role in shaping the digital marketing and customer growth strategy across our global business.
You'll work across multiple markets, channels and customer segments, with the prospect to influence how we acquire, convert, retain and grow our customer base.
This is a role where your work will have a direct impact, from how we spend media dollars, to how we segment customers, to how we build stronger relationships through CRM, email and SMS.
You'll be joining a fast‐moving digital team that values accountability, curiosity, commercial thinking and action.
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📌 Digital Marketing Manager (6 Month Contract) (New South Wales)
🏢 City Chic
📍 New South Wales