Content & Social Media Manager | CBD | Hybrid to Fully Remote
Join a growing property investment business helping Australians build successful property portfolios through expert advice, market research and data-driven insights.
The business works with clients to identify quality investment opportunities and provide the strategy, education and guidance needed to make informed property decisions.
With a strong focus on education, technology and delivering value through content, the business has built a trusted brand within the property investment space and continues to grow.
As the business expands, they are looking for a talented Content & Social Media Manager to take ownership of their content strategy and help shape how the brand communicates with its audience.
About the Role:
This is a hands-on Content & Social Media Manager role where you'll be responsible for planning, creating and managing content across multiple digital channels.
Working closely with the leadership team, you'll help transform ideas, industry insights and audience research into engaging content across LinkedIn, YouTube, podcasts, webinars, email campaigns, blogs and social media.
From identifying what topics resonate with the audience through to content creation, publishing and analysing performance, you'll be involved across the full content process and play a key role in growing the brand's digital presence.
This role offers the opportunity to take ownership of the content strategy and become a key contributor in building a scalable content ecosystem.
Develop quarterly content plans, content pillars and campaign strategies
Research audience interests through Google Search, Google News,



Reddit communities, competitor analysis and industry trends
Identify topics and opportunities that resonate with the target audience
Create written content including blogs, LinkedIn posts, newsletters and educational resources
Develop content repurposing strategies to maximise reach across multiple platforms
Social Media & Digital Marketing
Manage and schedule content across LinkedIn, Instagram, Facebook, YouTube and other relevant platforms
Maintain consistent brand messaging and content quality
Update website content and optimise blogs
Monitor audience engagement and identify opportunities to improve performance
Support lead generation through valuable and targeted content
CEO, Video & Podcast Content
Work closely with the CEO to plan video topics and educational content
Assist with scripting, content preparation and filming coordination
Coordinate podcast guests and scheduling
Support webinar planning and online education content
Repurpose long-form videos into short-form content
Create supporting copy, titles and descriptions to maximise engagement
Analytics & Optimisation
Track and analyse content performance across digital channels
Monitor website traffic, email performance, social engagement and video results




Use tools such as Google Tag Manager and analytics platforms to measure campaign effectiveness
Review content performance and provide insights to improve future campaigns
Understand attribution and how content contributes to lead generation
AI & Marketing Technology
Utilise AI tools such as ChatGPT and Claude to improve content creation and workflows
Assist in building AI-supported content systems and processes
Maintain brand consistency through content frameworks and guidelines
Use CRM and project management platforms to manage content workflows and campaigns
About You:
4+ years' experience in content marketing, digital marketing, social media or a similar role
Strong copywriting and storytelling skills
Experience managing business social media accounts
Experience developing and executing content strategies
Understanding of SEO, email marketing and digital analytics
Ability to analyse performance and use data to improve results
A robust eye for design and brand presentation
Highly Regarded
Experience within property, real estate, finance or investment industries
Experience with Google Tag Manager, attribution tracking or analytics platforms
Canva or design experience
Basic video editing skills
Experience using AI tools such as ChatGPT or Claude
Property / Real Estate experience is highly regardedbut not essential.
The business is looking for someone with strong marketing fundamentals, curiosity and a genuine interest in digital content.
Only those with the right to work in Australia need apply.
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📌 Content & Social Media Manager | Cbd | Hybrid To Fully Remote (New South Wales)
🏢 Gough Recruitment
📍 New South Wales