1mo ago , from Advertising Industry Careers
Head of Marketing - South Bank, QLDCruiseabout is a premium, cruise-focused travel agency helping Australians planand book exceptional cruise holidays around the world.
From close-to-homesailings to bucket-list voyages, we combine expert advice, genuine cruiseknowledge and personalised service to help you find the right cruise for you.The Head of Marketing is responsible for designing, leading and executing
Cruiseabout's national marketing strategy across brand, customer, supplierco-op, paid, owned and earned channels.This role drives enquiry generation, conversion and TTV growth across thenational store network and supports the brand's expansion from 9 to 20+ stores.The role owns the brand framework, the supplier marketing program, CRM andlifecycle marketing through Salesforce Marketing Cloud, Paid Marketing activity(digital, retail and above the line) and World360 loyalty integration for the
Key Responsibilities
Develop and execute the annual marketing strategy and plan, owning KPIs,zero-based budget planning, quarterly reforecasting, and ROI to driveenquiries, conversions, cost efficiency, and TTV contribution
Own the brand strategy, ensuring consistent brand execution across alltouchpoints while driving customer insights, loyalty growth, and brandadvocacy
Develop and manage strategic supplier relationships by planning and executingannual co-marketing programs, maintaining the supplier marketing calendar,and tracking campaign performance and ROI for suppliers and leadership
Lead Cruiseabout's performance marketing strategy by overseeing paid mediaacross multiple channels, managing agency partnerships, and optimisingattribution, measurement, and channel mix




Lead Cruiseabout's owned and earned channel strategy by optimising thewebsite, SEO, CRM and lifecycle marketing, driving organic content and socialmedia, and managing PR and trade media relationships
Lead end-to-end campaign planning and delivery, aligning promotional activitywith product and supplier priorities while managing creative and productionpartners
Active member of the Cruiseabout SWOT leadership team, contributing tooverall strategy, capability planning and business decision-making
Who are you?
Minimum 5 years of experience in Marketing
Proficiency in budget management
Expertise in B2B marketing strategies
Advanced skills in Microsoft 365
Basic knowledge of web programs
Familiarity with CANVA, WordPress, and CRM platforms
Proficient in conflict resolution
Skilled in media relations
What you'll Enjoy:
Set Sail on Exclusive Perks: Opportunities to participate in onboard shipinspections and enjoy exclusive cruise discounts for your personal seafaringadventures
Navigate the World: Become a cruise expert with access to industry traveldiscounts and qualify for sponsored 'Familiarisation Cruises' to explore newdestinations and cruise products worldwide
Culture: you will be employed by an inclusive company that offers a teamculture like no other in the industry -Flight Centre Travel Group Australia isproud to be a certifiedGreat Place To Work Australia New Zealand Pty Ltd.
Diverse Crew:



FCTG is an Equal Opportunity Employer and encourage allsuitably qualified applicants to apply, including Aboriginal and Torres StraitIslander People and people from racial, ethnic, or ethno-religious minoritygroups and people with disability
Chart Your Course for Growth: Access tailored Learning & Development pathways,including in-depth training on cruise products to enhance your skills
Exclusive Staff Discounts:Accessible via our employee-only portal with 350+of Australia's leading retailers,health and wellness discounts, financialplanning advice, employee share plan and more
Explore Endless Horizons: Build a rewarding career across our global networkof brands and businesses – we prioritise promoting talent from within.Corporate Health Discounts:Access exclusive discounts on health insuranceplans for you and your family with our partner, BUPA, access to internal gym
Mental Health:Support and Employee Assistance Program for staff and family
Social:Regular awards nights, social team-building and industry events, withthe opportunity to attend global conferences (Bangkok in ****)Giving Back:Corporate Social Responsibility program supporting nominatedcharities through Workplace Giving, volunteering and fundraising; paid parentaland volunteer leave Sustainability at the Helm: As stewards of the seas, we're committed tosustainable practices that protect the workplace for the future of cruisingand tourism Be part of a workplace committed to reconciliation through our ReconciliationAction Plan - we proudly support Aboriginal and Torres Strait Islanderinclusion, cultural safety, and dedicated cultural leave** Please advise your leader before applying **
#J-*****-Ljbffr

📌 Head Of Marketing - South Bank, Qld (Queensland)
🏢 Cruiseabout
📍 Queensland