Senior Marketing Officer - Lead Nurture and Automation
Posting Date: 3 Aug ****
Type of Position: Fixed Term
Location: Cairns, QLD, AU Townsville, QLD, AU Mackay, QLD, AU Gladstone, QLD, AU Rockhampton, QLD, AU Melbourne, VIC, AU
About this Opportunity
Global Brand and Marketing Directorate
CQUniversity Cairns, Gladstone, Mackay, Melbourne, Rockhampton or Townsville
Higher Education Worker Level 6
Total Remuneration $114,962 to $123,815 pa (including salary of $97,145 to $104,626 plus 17% superannuation and leave loading)
Join an organisation with an unbreakable belief that quality education, training and research should be available to everyone – regardless of background, location or life circumstances.
Working at CQUniversity
The Global Brand and Marketing Directorate at CQUniversity is a collaborative, forward-thinking team focused on building a strong and consistent brand across all audiences and channels. We lead strategic marketing initiatives that elevate the University's profile, support student recruitment, and drive engagement through innovative content and targeted campaigns.
We are seeking a Senior Marketing Officer to join our Lead Nurture and Automation team. In this role, you will leverage CRM and marketing automation platforms, audience insights and compelling content to deliver targeted communications that drive engagement throughout the prospective student journey.
Working across brand, advertising, future students and insights teams, you will design and optimise nurture journeys, using segmentation, personalisation and data-driven decision-making to improve engagement and conversion outcomes.
This is an exciting opportunity for a marketing skilled who enjoys combining strategy, technology and creativity to deliver meaningful results and make a tangible impact on student recruitment at CQUniversity.
Be Rewarded
17% superannuation (with the choice to join an award-winning superfund)
5.4 weeks annual leave (plus 3 working days paid at Christmas and New Year closure)
10 days personal/sick leave, plus 5 days carer's leave
7.25 hours engaged service leave




Fantastic professional and career development opportunities
Up to 26 weeks (six months) paid parental leave
Access to an Employee Assistance Program and Fitness Passport
Position Requirements
Demonstrated experience with marketing automation platforms, CRM systems and digital campaign delivery, particularly email marketing.
Strong analytical capability, including the ability to interpret data, implement data-driven marketing strategies and optimise campaign performance.
Highly developed written communication skills, with experience in content planning and creation for digital audiences.
Proven ability to engage stakeholders and collaborate effectively across teams to deliver integrated marketing outcomes.
Degree in marketing or a related discipline, with at least four years' relevant experience, or an equivalent combination of experience and training.
Understanding of the Australian tertiary education sector and Tertiary Admissions Centre (TAC) processes (Desirable).
Pre-Employment Checks
Appointment to this role is subject to satisfactory pre-employment checks, which may include a National Police Check and/or Working with Children Check (where applicable).
The University is committed to providing a safe, inclusive and respectful environment where its members can study, work and live free from gender-based violence. In line with our organisational values and regulatory obligations, applicants may be required to declare any past or current allegations, investigations or findings relating to gender-based violence.




The successful candidate may also be required to demonstrate that they meet the "fit and proper person" criteria as required under applicable legislation and regulatory frameworks (including ASQA requirements where relevant).
Our Commitment to Inclusion
At CQUniversity, inclusivity is at the heart of who we are. We are committed to creating a workplace where everyone feels respected, supported and empowered to succeed regardless of background or ability.
Through our Disability-Informed Action Plan, we continue to enhance accessibility and inclusion across our University. As a recognised member of the Hidden Disabilities Sunflower Program, we actively promote awareness and understanding of non-visible disabilities, helping to ensure everyone can bring their whole selves to work and thrive.
CQUniversity is also committed to providing an accessible, equitable and inclusive recruitment and selection process. The University will provide reasonable adjustments throughout the recruitment, selection, appointment and onboarding process to ensure people with disability can participate on an equal basis with others.
Applications Close: 11:59pm, Monday, 24 August ****
Tarina Gordon
**************
Work Rights: Visa sponsorship is not available for this position. Candidates must hold the full rights to work in Australia to be considered for this appointment.
CQUniversity is an equal opportunity employer and welcomes diversity in the workplace. Aboriginal and Torres Strait Islander people, and CQUniversity's domestic and international student graduates with post-study work rights are encouraged to apply.
#HEW6 || #LI-JF1 || #LI-Onsite || Keywords: Marketing Automation | Email Marketing | Digital Marketing | CRM Marketing | Campaign Marketing | Lead Nurture Specialist | Marketing Analytics | Customer Journey Marketing | Digital Engagement | Marketing Technology | Marketing Operations | Marketing Insights | Prospect Engagement | Student Recruitment Marketing | Marketing Communications | Marketing Strategy | Marketing Optimisation | Segmentation | Personalisation | Lifecycle Marketing
CRICOS Provider Code: *****C RTO Code ***** CQUniversity Australia is a trading name of Central Queensland University.
#J-*****-Ljbffr

📌 Senior Marketing Officer - Lead Nurture And Automation (Melbourne)
🏢 Cquniversity Australia
📍 Melbourne