As a Marketing & Engagement Officer – Warburton Bike Park at Yarra Ranges Council, you will lead the development and delivery of innovative marketing, communications and engagement initiatives that strengthen the park's brand, enhance visitor experiences, and drive visitation and commercial growth. Working closely with community partners, ambassadors, event organisers and Council teams, you will create compelling content, deliver impactful campaigns, and foster meaningful stakeholder engagement to position the park as a world-class mountain biking and eco-tourism destination. You will also use data and insights to evaluate performance, continuously improve outcomes, and contribute to the safe and effective operation of the park as part of a collaborative seven-day operational team.

The location of this role is Warburton Victoria.

This is a full time permanent position (38 hours per week). This is a Band 6 role with a salary range between $98,432 and $107,292 per annum, plus superannuation.

Benefits of working with us:

- Support work-life balance with your choice of monthly or fortnightly rostered day off and hybrid working arrangements.
- 20 weeks paid primary caregiver leave (6 weeks for secondary caregivers) plus other generous leave options such as volunteer leave, family planning, study assistance and menstrual and menopause leave.
- Opportunities for professional development and to take on temporary roles in other teams to grow your skills and experience.
- Novated lease vehicle options.

Experience and skills we’re looking for

You are an active mountain biker who lives and breathes the sport, or have a genuine passion for outdoor adventure sports, recreation and the communities that surround them. You understand what inspires riders and visitors and can authentically engage with the mountain biking community.

Lead the development and delivery of integrated marketing, communications, digital engagement and promotional campaigns that enhance the profile, visitation and commercial success of the Warburton Bike Park.





Provide specialist marketing advice, research and insights to support strategic decision-making, policy development and continuous improvement across marketing, visitor engagement and commercial initiatives.

Build and maintain effective relationships with ambassadors, community groups, tourism partners, event organisers, media representatives and internal stakeholders to strengthen engagement and collaboration.

Manage the park’s digital presence, including website, eCommerce and social media platforms, creating compelling content and evaluating performance using data and analytics to inform future campaigns and activities.

Apply sound judgement and innovative problem-solving to deliver visitor focused experiences, support operational requirements, and contribute to safety, emergency management and after-hours incident response as part of a seven-day operational team.

Coordinate and oversee marketing-related projects, events, contractors and promotional activities within approved budgets, ensuring delivery aligns with organisational objectives, policies and timelines.

Great organisational and interpersonal skills, with the ability to communicate confidently with diverse customers.

If you have some but not all these skills or experience, we still encourage you to apply. Especially if you have the right attitude and willingness to learn.

Applications close 11.59pm, Sunday 09 August 2026.

Contact person: Shelley Ryeland, Business Operations Coordinator – Warburton Bike Park, 6***.

About Yarra Ranges Council

Yarra Ranges Council committed to creating a diverse and inclusive workplace where everyone is welcome. We encourage people of all genders, cultures, backgrounds, and abilities to apply for jobs with us. We support flexible work arrangements, including full-time, part-time, hybrid, and job sharing options to meet your needs and suit your life.

Yarra Ranges Council is a child safe organisation and is committed to the safety and wellbeing of all children and young people in our community. We are committed to protecting children from abuse in accordance with the Victorian Child Safe Standards.

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📌 Marketing & Engagement Officer - Warburton Bike Park
🏢 Yarra Ranges Council
📍 Warburton