Performance Marketing Lead | Sydney | Hybrid | Fashion

I'm partnering with a well-known Australian consumer brand to recruit a Performance Marketing Lead. This business is looking to bring its paid media function in-house and is seeking someone who has successfully led this transition before. This is an chance to build and own an in-house performance marketing function, working closely with senior leadership to drive customer acquisition and commercial growth.

Responsibilites:

- Lead the transition from an external agency model to a high-performing in-house paid media function
- Own the paid media strategy and hands-on execution across Meta, Google, TikTok and other acquisition channels
- Manage and optimise significant paid media budgets to maximise ROAS, MER and customer acquisition
- Partner closely with Ecommerce, CRM, Creative and Trading teams to deliver high-performing campaigns aligned with product launches and key trading periods




- Drive creative testing, campaign optimisation, forecasting and performance reporting
- Identify new growth opportunities and continuously improve channel performance

We're looking for someone who has:

- Successfully transitioned a paid media function from agency to in-house (essential)
- Current or recent in-house performance marketing experience (agency-only backgrounds won't be the right fit)
- Fashion ecommerce experience is highly preferred, however we're also open to candidates from beauty or other fast-paced DTC consumer brands
- A proven track record managing large paid media budgets and delivering commercial growth
- A hands-on approach with strong experience across Meta and Google Ads

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📌 Performance Marketing Lead - Fashion (New South Wales)
🏢 Tshr
📍 New South Wales