Whites Group is an energetic and progressive Australian Family‑owned business that is geared for growth .

We are a key supplier to both the Retail Home Improvement and Rural Hardware markets .

Being a part of the Whites family means you benefit from and contribute to a great team culture . We don't have Values, we live them! Our people are the most important resource we have, and we take the time to recognise and reward them and provide an environment that is flexible and supportive.

We are seeking an experienced Senior Product Manager to own the end‑to‑end product strategy and performance across a diverse portfolio of garden, landscape and outdoor living categories. Reporting to the Head of Products & Marketing , this role owns end‑to‑ end product management — from category strategy and range architecture through to new product development, commercialisation and lifecycle governance.

Key Responsibilities

Lead category strategy and product direction across plant support, protection, landscaping, outdoor containment and garden solutions

Using market, competitor and trend insights to inform decisions

Own range architecture and assortment design , optimising mix, value tiers and channel fit

Drive new product development (NPD) from ideation through to launch, using structured governance processes

Build deep customer,



shopper and market insight to guide range and investment decisions

Manage the full product lifecycle , ensuring accurate product data, documentation and disciplined decision‑making

Develop commercial business cases and support profitable growth through range optimisation

Plan and deliver go‑to‑market launches , including sales tools, training and internal communications

Oversee quality, compliance and risk management , working closely with Supply Chain and Operations

Design and deliver product training to build capability across the business

Operate as a senior Leader as a part of the business Senior Leadership team (SLT)

Skills/Experience

5+ years’ experience in a Senior Product Manager or Category Manager role

Strong capability in range architecture, NPD and lifecycle management

Experience working with major retail or reseller channels (e.g. hardware, rural, industrial or similar)

High commercial acumen with the ability to build and evaluate business cases

Confidence working cross‑functionally and with offshore suppliers

Robust attention to detail across product data, compliance and quality

Excellent communication skills and the ability to influence at all levels

we offer an attractivebase salary + bonus + super.

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📌 Senior Product Manager (City of Blacktown)
🏢 Whites Group
📍 City of Blacktown