Job Description

The Senior Officer - Property Events, Activations & Marketing supports the delivery of

Council's commercial activation, marketing and visitor engagement initiatives across

Council-owned assets and precincts.

The role coordinates marketing campaigns, promotional activities, operational event

delivery and stakeholder engagement activities that support increased visitation,

activation outcomes and revenue generation.

The position coordinates digital communications, branding materials, activation logistics

and operational coordination associated with Council's commercial activation initiatives.

The role provides operational support to the Program Leader through campaign

coordination, contractor liaison, stakeholder engagement and day-to-day activation and

marketing activities.

RELATIONSHIPS

Reports to Title: Program Leader - Property Commercial

Activation and Strategy

Staff Responsibility: Nil

Key Internal Relationships: All Services; Councillors; Executive Leadership

Team

Key External Relationships: Visitors/General Public; Commercial Tenants;

Event Partners and Sponsors; Contractors and

Suppliers; Media and Promotional Agencies;

Other stakeholders as identified., Marketing & Promotional Coordination

- Coordinate marketing campaigns, promotional activities and visitor engagement initiatives across Council activation sites and commercial assets.
- Assist with the delivery of branding, digital communications, promotional collateral and activation-related marketing materials.
- Maintain activation-related website content, social media updates and digital communication platforms.
- Assist in delivering marketing activities that increase visitation, customer engagement and commercial activation outcomes.

Events & Activation Delivery

- Coordinate operational delivery activities associated with Council events, activations and promotional initiatives.
- Support activation logistics, contractor coordination and operational event requirements.
- Assist in the delivery of sponsorship initiatives, stakeholder activations and visitor engagement activities.
- Monitor operational event requirements to ensure activities are delivered in accordance with Council procedures and approved frameworks.

Stakeholder & Partnership Coordination

- Develop and maintain effective working relationships with contractors, sponsors, businesses, community organisations and internal stakeholders.
- Support stakeholder engagement activities associated with activation initiatives, partnerships and promotional programs.
- Respond to operational enquiries and activation-related requests in a professional and timely manner.

Financial & Operational Administration

- Assist with budget monitoring, purchase orders, invoices and financial administration associated with activation programs and marketing initiatives.
- Support reporting activities relating to activation performance, visitor engagement and commercial outcomes.




- Maintain operational records, campaign documentation and activation-related reporting information.

Governance & Service Support

- Support compliance with WHS, procurement, risk and operational requirements associated with events and activation activities.
- Assist with operational planning, service improvements and activation coordination activities.
- Prepare reports, correspondence and operational documentation associated with activation initiatives and commercial programs.

GUIDING PRINCIPLES

- We act as one organisation responding to the changing needs of our LGA and community
- We are strategy led, driven by our Community Strategic Plan with clear priorities and focus
- We are service focused, we continuously improve service provision and provide excellent customer service
- We collaborate and work together to achieve our outcomes
- We ensure safety and well-being is at the centre of our organisation, operations and culture
- We are a financially sustainable organisation, living within our means, ensuring best value resource allocation

These Guidelines complement the Council's adopted Values of: Work Together; Work Safe Home safe; Service Excellence; Value for Money; Trust and Respect; and, Supporting Community

WORKPLACE HEALTH & SAFETY

Ensure compliance with WHS obligations and responsibilities as outlined in Councils policies and procedures and under the relevant WHS legislation. These include but are not limited to: identifying potentially unsafe situations or work practices and notifying your Supervisor or Manager (or the Health, Safety Manager/Area Safety Representative); never performing a task that you believe is dangerous or for which you do not have the experience, or have not received appropriate instructions and training or where the correct equipment to carry out the task safely is not available; always work in a protected manner and in accordance with safety instructions, where applicable; use the work equipment supplied for the job, in accordance with the manufacturer’s instructions), and any personal protective equipment, which the Council deems necessary and has provided; be safety aware and report any actions to your line manager which will assist the Council to meet its legal workplace health and safety obligations.

You have the right to cease or direct cessation of unsafe work. In addition you are required at all times to comply with Councils Asbestos Management Plan and Policy.

COMPLIANCE & RISK

- Ensure the facilities are compliant with relevant standards, regulations,



codes of practice and policies applicable to the services being provided.
- Ensure the team is well versed in emergency procedures with regular reviews to ensure the safety of the general public and staff.
- Ensure appropriate processes and audits are in place to monitor compliance with the above.

COMMUNICATION

The position requires regular communication with a broad range of internal and external stakeholders.

Strong verbal and written communication skills are required to coordinate stakeholders, prepare marketing and operational communications, and support activation and visitor engagement outcomes.

JUDGEMENT & PROBLEM SOLVING

The position exercises professional judgement in managing operational activation, marketing and stakeholder coordination activities.

The role is responsible for identifying operational issues, assessing priorities and implementing practical solutions within established procedures and approved frameworks.

The incumbent operates with a moderate degree of autonomy while escalating complex, high-risk or sensitive matters to the Program Leader as required.

AUTHORITY

The position exercises delegated authority in relation to operational activation, marketing and event coordination activities in accordance with Council policies, procedures and approved delegations.

The role coordinates operational marketing, activation and stakeholder activities within approved frameworks and budgets.

The position provides recommendations to the Program Leader relating to operational improvements, visitor engagement activities and activation outcomes.

About the Candidate

- Demonstrated experience in marketing, events, activations, tourism, communications or related operational environments.
- Experience coordinating marketing campaigns, promotional activities, digital communications or visitor engagement initiatives.
- Demonstrated experience managing websites, social media platforms, branding materials or promotional collateral.
- Strong organisational and project coordination skills with the ability to manage competing priorities and operational deadlines.
- Demonstrated stakeholder engagement and communication skills with the ability to work effectively with businesses, contractors, sponsors and internal stakeholders.
- Experience supporting budget administration, operational reporting and contractor coordination activities.
- Demonstrated ability to work collaboratively within a team environment while exercising initiative and sound judgement.
- Availability to work flexible hours, including evenings and weekends, as required.
- Current NSW Class C Driver Licence.

DESIRABLE

- Experience in local government, tourism, events, marketing or visitor economy environments.
- Knowledge of digital marketing platforms, website content management systems or social media tools.
- Experience supporting activation initiatives across public spaces, community facilities

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📌 Senior Officer - Property Events, Activations & Marketing/10077) (Katoomba)
🏢 Everi Pty
📍 Katoomba