We’re looking for a creative and data-driven Loyalty Marketing Manager to lead the growth and engagement of our clients recent customer loyalty program. This role is responsible for driving member acquisition, enhancing lifecycle journeys, and delivering targeted campaigns that increase engagement, repeat visits, and revenue.
You’ll work cross-functionally to bring our loyalty strategy to life ensuring a seamless and rewarding member experience.
Key Responsibilities
Member Acquisition
Develop and execute sign-up campaigns to grow the loyalty member base
Enable and support venue staff to drive in-person sign-ups
Launch and optimise referral campaigns
Lead loyalty program launch communications and onboarding initiatives.
Lifecycle Journeys
Design and optimise member lifecycle journeys, including:
Welcome and onboarding flows
First visit conversion strategies
Inactivity and reactivation campaigns
Tier progression and engagement reminders
Campaigns & Offers
Plan and execute loyalty campaigns such as:
Dining and experiential offers
Seasonal and event-based promotions
Build and manage customer segments, including:
Venue-based preferences
Lapsed and at-risk members
Tier-based targeting strategies
Communications Planning
Own and manage the loyalty communications calendar across:
Push notifications
In-venue marketing channels
Ensure consistent, timely, and relevant messaging across all touch points.
Performance & Optimisation
Track and report on key loyalty metrics, including:
Member-driven revenue
Use insights to continuously optimise campaigns and lifecycle strategies.
About You
Proven experience in loyalty, CRM, or lifecycle marketing
Solid understanding of customer segmentation and personalisation
Experience managing multi-channel campaigns (email, push, in-app, etc.)
Data-driven mindset with strong analytical skills
Ability to collaborate across marketing, operations, and venue teams
Experience in hospitality, retail, or customer-focused industries is a plus
Why Join Us?
Opportunity to shape and grow a high-impact loyalty program
Work in a fast-paced, customer-centric environment
Cooperative team culture with room for innovation
Competitive salary and benefits
If your looking to challenge your career and make an impact apply below.
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📌 Loyalty Marketing Manager City Of Sydney
🏢 Human Solutions Group
📍 City of Sydney
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