Brand Manager - Ampersand & Australian Beer Company

3d ago , from Illawarra Mercury Job Board

We are looking for a Brand Manager for our Ampersand and Australian Beer Company Portfolio to be responsible for leading the development, execution, and growth of the company’s beverage portfolio across Spirits, RTD, Beer, Cider, and Emerging Categories. This role drives brand performance through strategic planning, innovation, commercial activation, and cross-functional collaboration to deliver sustainable growth, increased brand equity, and improved profitability.

Casella Family Brands (CFB) is Australia’s largest family-owned beverage company. Propelled onto the global stage in 2001 by our hugely successful [yellow tail] wine brand, we have been recognised for eight consecutive years as the World’s Most Powerful Wine Brand.

Our portfolio features fine wines such as Peter Lehmann, Brand’s Laira, Morris of Rutherglen, and Baileys of Glenrowan, along with our beer, cider, and premium spirit ventures, Australia Beer Company and Copper and Grain Distilling Co. With over 900 employees, we value People, Accountability, Community, and Entrepreneurial Spirit as the cornerstones of our success.

We’re looking for someone to help us in the following areas and more!

Brand & Commercial Management

Support annual brand planning, go-to-market strategy, and commercial execution across multiple beverage categories

Lead the day-to-day management of brand activity across spirits, RTD, beer, cider, and emerging categories

Develop launch plans and marketing initiatives in collaboration with sales teams, agency partners, and key stakeholders

Brand Activation & Campaign Execution

Lead the planning and execution of trade and consumer marketing campaigns, sponsorships, activations, and events

Coordinate integrated campaigns across retail, on-premise, experiential, and digital channels

Manage production and delivery of POS, promotional materials, merchandise, and activation assets





Support digital marketing activity across social media, websites, EDMs, and paid digital campaigns

Coordinate with agencies and content creators to deliver engaging brand content and campaigns

Support eCommerce visibility and digital shelf optimisation across retailer platforms

Monitor digital campaign performance and engagement metrics to inform future activity, reporting insights and recommendations to stakeholders

Agency & Stakeholder Management

Manage external agencies, suppliers, PR partners, designers, and activation partners to ensure projects are delivered on time and within budget

Support and contribute to key business initiatives, commercial projects, conferences, and sales meetings

Present brand plans, campaign updates, and commercial recommendations to internal and external stakeholders

Support the long-term growth strategy of the beverage portfolio through innovation and emerging category exploration

Identify whitespace opportunities and evolving consumer trends to inform future product development

Work collaboratively with production, operations, and commercial teams to bring current concepts to market

Assist in evaluating acquisition, partnership, and expansion opportunities across beverage categories

Qualifications and Skills

Minimum university educated (Bachelors level +) in a commercial subject

Minimum 2 years in marketing/brand assistant role

Experience in liquor industry, preferably in Beer &/or Spirits/RTD

Understanding of the digital landscape, with experience in social media, website creation / maintenance, EDM, and/or SEO

Understanding of both retail and On-Premise sales channels

Ability to analyse and interpret information

Excellent written and oral communication skills

Ability to work autonomously as well as part of a team

Demonstrated time management and prioritisation ability

Ability to think and work creatively

Tertiary qualifications in Marketing

Passionate about digital and growing brands in the online world

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📌 Brand Manager - Ampersand & Australian Beer Company (Surry Hills)
🏢 Casella Family Brands
📍 Surry Hills