General Manager — Build and Grow an Iconic Australian Consumer Brand

EvaKool is seeking a driven, commercially minded General Manager to lead the next stage of growth for our iconic and established Australian outdoor fridge, freezer and cooler brand.

This is not a caretaker role. Your primary responsibility will be to grow sales, improve cash flow and build a substantially larger business over the next five to ten years.

EvaKool has recently moved into a new 3,200 sqm Burpengary facility and is entering a fresh growth phase. This creates a rare clean-sheet opportunity to shape the business, improve how it operates and build the commercial platform required for the next stage of growth.

The role

Reporting to a professional and supportive board, you will have full accountability for EvaKool’s strategy, sales, profit, cash flow and overall performance.

Your priorities will include:

- Rapidly growing sales across EvaKool’s existing and recent product ranges.
- Expanding retail, wholesale, trade and distribution channels.
- Building a much larger direct-to-consumer business.
- Leading marketing, brand management and customer acquisition.
- Developing new products and identifying new market opportunities.
- Managing key overseas suppliers and commercial relationships.
- Overseeing manufacturing, warehousing and distribution through an operations leader.
- Working closely with the Finance & Operations Manager and broader management team.
- Improving margins, working capital, inventory performance and cash generation.

You will be expected to personally lead major customer opportunities, develop new distribution relationships and create a clear,



practical growth plan for the business.

About you

You are an ambitious, energetic and results-focused commercial leader who wants the opportunity to build something significant.

We do not require prior experience as a General Manager.

This role may suit a high-performing sales, commercial, marketing or business-unit leader who is ready to step up and take full responsibility for a business.

What matters most is that you have the hunger, confidence and capability to deliver meaningful sales and business growth, together with relevant achievements that demonstrate you are ready to do it yourself.

You may currently be working in a larger organisation where bureaucracy, narrow responsibilities or slow decision-making prevent you from showing what you can really deliver. At EvaKool, you will have genuine authority, clear accountability and the opportunity to turn your ideas into results.

You will bring:

- A strong record of delivering sales, customer or business growth.
- Experience in sales, marketing, distribution, retail, wholesale or e-commerce.
- Strong commercial and financial judgement.
- The confidence to pursue major customers and new channels personally.
- Experience leading people, projects, suppliers or commercial initiatives.




- The ability to move comfortably between strategy and hands-on execution.
- A willingness to be measured by results and take ownership of outcomes.
- The ambition to build a business rather than simply manage a function.

Experience in consumer products, appliances, portable refrigeration, outdoor products, automotive accessories or e-commerce would be valuable, but ambition, commercial ability and execution matter more than industry background or job title.

Why EvaKool?

EvaKool has an iconic and established Australian outdoors brand (since 1994), market leading products (many made in Australia), loyal customers, and significant growth potential.

From our new 3,200 sqm Burpengary headquarters, you will have:

- Genuine authority to shape the future of the business.
- Full P&L; ownership.
- Direct access to a professional board.
- The opportunity to build new products, channels and capabilities.
- A long-term platform to create substantial value.

The remuneration is deliberately weighted toward performance. The base salary is modest for a role of this scope because we expect the successful candidate to earn substantial, uncapped cash bonuses by delivering significant, profitable growth. Bonuses for the successful candidate will be structured based the principal of sharing a meaningful percentage of free-cash-flow generated over and above financial budgets. This role is for someone who wants to be rewarded for what they build, not simply for holding the title.

We are looking for someone who can turn opportunity into sales, sales into cash and cash into continued growth.

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📌 General Manager — Build and Grow an Iconic Australian Consumer Brand (Burpengary)
🏢 EvaKool
📍 Burpengary