Content & Social Media Manager | CBD | Hybrid to Fully Remote

Join a growing property investment business helping Australians build successful property portfolios through expert advice, market research and data-driven insights. The business works with clients to identify quality investment opportunities and provide the strategy, education and guidance needed to make informed property decisions. With a strong focus on education, technology and delivering value through content, the business has built a trusted brand within the property investment space and continues to grow.

As the business expands, they are looking for a talented Content & Social Media Manager to take ownership of their content strategy and help shape how the brand communicates with its audience.

About the Role:
This is a hands-on Content & Social Media Manager role where you'll be responsible for planning, creating and managing content across multiple digital channels.

Working closely with the leadership team, you'll help transform ideas, industry insights and audience research into engaging content across LinkedIn, YouTube, podcasts, webinars, email campaigns, blogs and social media. From identifying what topics resonate with the audience through to content creation, publishing and analysing performance, you'll be involved across the full content process and play a key role in growing the brand’s digital presence. This role offers the opportunity to take ownership of the content strategy and become a key contributor in building a scalable content ecosystem.

- Develop quarterly content plans, content pillars and campaign strategies
- Research audience interests through Google Search, Google News,



Reddit communities, competitor analysis and industry trends
- Identify topics and opportunities that resonate with the target audience
- Create written content including blogs, LinkedIn posts, newsletters and educational resources
- Develop content repurposing strategies to maximise reach across multiple platforms

Social Media & Digital Marketing

- Manage and schedule content across LinkedIn, Instagram, Facebook, YouTube and other relevant platforms
- Maintain consistent brand messaging and content quality
- Update website content and optimise blogs
- Monitor audience engagement and identify opportunities to improve performance
- Support lead generation through valuable and targeted content

CEO, Video & Podcast Content

- Work closely with the CEO to plan video topics and educational content
- Assist with scripting, content preparation and filming coordination
- Coordinate podcast guests and scheduling
- Support webinar planning and online education content
- Repurpose long-form videos into short-form content
- Create supporting copy, titles and descriptions to maximise engagement

Analytics & Optimisation

- Track and analyse content performance across digital channels
- Monitor website traffic, email performance, social engagement and video results




- Use tools such as Google Tag Manager and analytics platforms to measure campaign effectiveness
- Review content performance and provide insights to improve future campaigns
- Understand attribution and how content contributes to lead generation

AI & Marketing Technology

- Utilise AI tools such as ChatGPT and Claude to improve content creation and workflows
- Assist in building AI-supported content systems and processes
- Maintain brand consistency through content frameworks and guidelines
- Use CRM and project management platforms to manage content workflows and campaigns

About You:

- 4+ years' experience in content marketing, digital marketing, social media or a similar role
- Strong copywriting and storytelling skills
- Experience managing business social media accounts
- Experience developing and executing content strategies
- Understanding of SEO, email marketing and digital analytics
- Ability to analyse performance and use data to improve results
- A strong eye for design and brand presentation

Highly Regarded

- Experience within property, real estate, finance or investment industries
- Experience with Google Tag Manager, attribution tracking or analytics platforms
- Canva or design experience
- Basic video editing skills
- Experience using AI tools such as ChatGPT or Claude

Property / Real Estate experience is highly regarded but not essential. The business is looking for someone with solid marketing fundamentals, curiosity and a genuine interest in digital content.

Only those with the right to work in Australia need apply.

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📌 Content & Social Media Manager | CBD | Hybrid to Fully Remote (New South Wales)
🏢 Gough Recruitment
📍 New South Wales