I'm working with a founder lead DTC ecommerce business running two personal care brands across Australia, Europe and the US. They operate with an in-house creative, media and marketing team and looking for a performance lead

The role

Full ownership of paid acquisition across every channel and every market, reporting to the CMO, with one junior to develop. It is a senior role and a hands-on one building and scaling campaigns in platform.

This person will be accountable for CAC, LTV and profitability rather than ROAS alone, and you own the digital go-to-market for each new country the business enters. It is a role with real autonomy and a direct line to the leadership team.

What the role involves

- Managing and scaling Meta, Google across Search, Shopping and YouTube, and TikTok, plus new channels as the business expands into them
- Hands-on campaign builds, management and optimisation
- Product feed management across Shopping and social
- Full budget ownership, allocating and reallocating spend across channels, campaigns and markets
- Accountability for CAC, blended CAC, MER, ROAS, CVR,



LTV and payback period
- Building the creative testing frameworks the in-house content team works to, and iterating hooks, angles and offers
- Owning the customer journey from ad through to landing page, including the A/B testing behind it
- Digital go-to-market strategy for new market launches
- Monthly performance reporting to the senior leadership team
- Training and developing a junior performance marketer

What you'll bring

- Hands-on depth across Meta and Google, ideally TikTok as well
- Commercial judgement, an understanding of payback and retention curves rather than optimising for ROAS alone
- Experience running paid across multiple markets
- Solid on feeds and tracking infrastructure
- The confidence to bring recommendations rather than wait for direction

What's on offer

- Genuine autonomy and a direct line to the CMO
- Two brands and four markets to grow
- An expanding business, so the scope grows with it

#J-18808-Ljbffr

📌 Performance Marketing Lead (DTC Ecoms) (City of Sydney)
🏢 Change Recruitment
📍 City of Sydney