Head of Beef Sales, Production and Marketing Lead the commercial success of two of Australia’s premium beef brands.

Hancock Agriculture is a leading Australian beef producer, bringing together the 2GR and Kidman Premium brands to deliver premium boxed beef to domestic and international markets. Reporting directly to the CEO, this executive leadership role is responsible for the strategic direction and performance of the sales and production function, leading customer engagement, production planning and business growth across both brands.

About the Role

The Head of Sales, Production and Marketing is a pivotal leadership role responsible for shaping the future direction and performance of Hancock Agriculture’s boxed beef operations. Reporting to the CEO, this role will lead the sales, production and marketing strategy, strengthening customer relationships, optimizing supply outcomes and delivering commercial growth.

Key Responsibilities

Develop and execute sales strategies to achieve revenue and profitability targets.

Lead, coach and develop a high-performing sales team.

Build and maintain strong relationships with customers, processors and key suppliers.

Oversee production planning and product allocation to maximize business outcomes.

Manage financial performance including forecasting,



budgets and margin optimization.

Drive continuous improvement, operational excellence and compliance across sales and production activities.

This role is best suited to an experienced leader with a robust track record of delivering results through effective strategy, relationship management and team leadership.

Selection Criteria

Extensive international experience in sales, marketing and distribution.

Demonstrated success developing and executing strategies that deliver measurable results.

Financial capability, including experience managing budgets, forecasting and margins.

Strong stakeholder management and negotiation skills.Proven ability to build a continuous improvement culture within a team.

Experience within red meat, food production or a related industry will be highly regarded.

Please provide relevant examples and outcomes that demonstrate your capability against these criteria.

Apply Now

This is an opportunity to lead a critical function within Hancock Agriculture and contribute to the continued growth of our premium 2GR and Kidman Premium beef brands. If you are a commercially driven leader ready to make a significant impact, we welcome your application.

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📌 Head of Beef Sales, Production and Marketing (Brisbane)
🏢 Hancock Agriculture
📍 Brisbane