We welcome foreign professionals already living in China who bring international perspectives, cross-cultural insights, and a passion for the automotive industry.

Key Responsibilities

1. Brand Strategy & Positioning

- Define Jetour’s brand positioning, key messaging and visual identity standards for the Australian market, ensuring authentic local adaptation.
- Develop annual brand communication themes and plans based on deep Australian consumer insights, with a focus on families, outdoor enthusiasts and core target segments.

2. Integrated & Digital Marketing

- Plan and coordinate online and offline marketing activities, including motor shows, test-drive events, social media, website, SEO/SEM, and content marketing.
- Manage local digital channels (Facebook, Instagram, TikTok, Google Ads) and continuously monitor return on investment.
- Collaborate closely with Sales and Network Development teams to convert marketing leads into quality showroom traffic.

3. PR & Media Relations





- Establish and maintain strong relationships with Australian automotive media, lifestyle media and key opinion leaders.
- Lead media drive programmes, press release development, crisis communications and ongoing brand reputation monitoring.
- Represent Jetour at industry events (e.g., FCAI conferences) and environmental/social responsibility initiatives to enhance the brand’s community standing.

Qualifications

- 8+ years of experience in marketing and brand management, including at least 2 years within the Australian automotive or consumer goods industry.
- Deep understanding of Australia’s digital marketing ecosystem, media landscape and consumer behaviour.
- Proven track record of successful current product launches or brand revitalisation campaigns.
- Native-level or business-proficient English, with the ability to draft and polish English-language press releases.

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📌 Brand Director (City of Sydney)
🏢 Jetour
📍 City of Sydney