National Business Manager - CLG and IBA (FTC)
Connect APAC is proud to be partnering with one of Australia's leading Liquor organisations.
This is an opportunity to join a business with an iconic portfolio of brands, a strong market presence and an ambitious commercial strategy. Known for its collaborative culture and entrepreneurial mindset, the business continues to invest in innovation, customer partnerships and sustainable long-term growth.
Reporting directly to the Chief Commercial Officer, this is a highly visible commercial role where you'll have the chance to shape strategy, influence senior stakeholders and lead key customer relationships across a nationally significant portfolio.
About the Role
As Business Manager, you will be responsible for developing and executing the commercial strategy across your assigned customer and channel portfolio, delivering sustainable sales growth, profitability and market share.
This is an end-to-end commercial role that combines strategic planning with hands‐on account leadership. You'll own annual business planning, Joint Business Plans, promotional strategy, forecasting and customer relationships, while partnering closely with Marketing, Finance and the wider Sales team to deliver outstanding commercial outcomes.
Key Responsibilities
Develop and execute annual business plans and long‐term customer strategies.
Deliver sales, gross margin and EBIT objectives across your portfolio.




Build and strengthen relationships with key customers and industry partners.
Lead Joint Business Planning and commercial negotiations.
Develop promotional programs that maximise sales, profitability and brand visibility.
Manage forecasting and planning to ensure excellent customer service outcomes.
Monitor market trends, competitor activity and customer performance to identify growth opportunities.
Present business performance and strategic recommendations to senior leadership.
Support and mentor colleagues across the broader sales team.
About You
To be successful, you'll bring:
Proven FMCG or beverage sales experience at National Account Manager, Business Manager or equivalent level.
Strong commercial acumen with experience managing budgets, trade investment and profitability.
Confidence leading Joint Business Planning and strategic customer conversations.
Strong analytical skills with the ability to turn insights into commercial outcomes.
Excellent stakeholder management skills and the ability to influence across all levels of the business.
Why Apply?
Join one of Australia's leading beverage businesses with a portfolio of recognised brands.
Report directly to the Chief Commercial Officer in a highly visible commercial role.
Take ownership of an established customer portfolio with genuine strategic influence.
Work within a collaborative, agile and high‐performing commercial team.
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📌 National Business Manager - Liquor (New South Wales)
🏢 Connect APAC
📍 New South Wales