Digital Marketing Officer
Full‐time on‐site position based in Darebin, Victoria. This role is permanent part‐time (23.5 hours per week) with a salary of $82, plus super (prorated).
Responsibilities
Plan, develop and deliver communication and marketing campaigns that support Darebin Libraries' strategic priorities.
Create engaging, accessible, audience‐focused content across social media, website, newsletters, emails and promotional materials.
Grow and strengthen community engagement through effective digital communications, audience insights and continuous improvement.
Collaborate with library teams, Council communications staff, community organisations and partners to deliver high‐quality campaigns and promotions.
Evaluate campaign effectiveness and use data, insights and emerging trends to improve future marketing and communication activity.
Provide excellent customer service through rostered frontline library service and shift leadership responsibilities, including minimum one Saturday and one Sunday per eight‐week cycle.
Qualifications
Advanced skills and experience in design, development and implementation of marketing and communication strategies and campaigns for a public library or community organisation.




Robust background in editorial copywriting and content creation for a variety of audiences and formats; positive understanding of online copywriting and its impact on SEO.
Solid understanding and experience with content management systems, electronic direct mail and online platforms.
Experience in monitoring and managing conversations, mitigating risk on social media channels.
Demonstrated ability to engage and grow audiences (paid and organic) on social media, set digital campaign targets and use insights to measure and report improvements.
Technical skills using HTML, Adobe Creative Cloud, Facebook Ad Manager, Hootsuite, Google Analytics and similar products.
Excellent customer service skills developed in a library, art gallery or museum setting.
Excellent knowledge of Darebin Libraries collections, services, events, resources and spaces.
Bi‐lingual skills are an advantage.
EEO Statement
Darebin City Council is committed to equity, diversity and inclusion. We proudly serve one of the most diverse communities in Victoria, and we know that a diverse workforce strengthens our ability to deliver meaningful outcomes.
J-*-Ljbffr

📌 Digital Marketing Officer At City Of Darebin Melbourne
🏢 City of Darebin
📍 Melbourne