Due to an internal promotion, Paramount Liquor is seeking a driven, commercially astute State Sales Manager to lead and grow our NSW business.

Paramount Liquor is a leading Australian liquor business supplying a diverse customer base across retail, hospitality and national partners. With a reputation for performance, speed and partnership, the business continues to grow nationally through smart execution and a high‑performing sales culture. NSW is a critical growth state for us, and this role offers real ownership, autonomy and impact.

Reporting to the General Manager – NSW, this role is a key leadership position within the state.

The Opportunity

As State Sales Manager – NSW, you will take full accountability for sales performance across the state. You will lead, motivate and develop a high‑performing sales team, drive revenue and margin growth, and execute state and national strategies in a competitive market. This role suits someone who thrives on responsibility, builds winning teams, and leads from the front.

Key Responsibilities
Own and deliver NSW sales performance, including revenue, margin and growth targets
Lead, coach and performance manage a high‑performing field sales team
Drive new business acquisition and deepen existing key account relationships




Execute national sales strategy with a strong local market lens
Develop and implement state‑based sales plans, pipelines and activity targets
Analyse sales data, forecasts and market trends to drive informed decisions
Partner closely with Marketing, Operations and Supply Chain to ensure execution excellence
Build a robust performance culture with explicit accountability and high standards

About You
Proven experience leading a state or large regional sales team, ideally within FMCG, liquor or wholesale
Commercially sharp with strong financial and analytical capability
A confident, driven leader who lifts standards and develops talent
Strong negotiation and relationship management skills
Comfortable operating in a quick‑paced, performance‑led environment
Role created through internal promotion
Reports directly to the General Manager – NSW
Senior leadership role with genuine ownership and influence
High growth business with strong momentum and ambition
Competitive remuneration aligned to performance

Seniority Level

Director

Employment Type

Full‑time

Industries

Food and Beverage Services
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📌 State Sales Manager – Nsw City Of Sydney
🏢 Paramount Liquor
📍 City of Sydney