At Tag, we bring big ideas to life. As a leading creative production and sourcing partner, we work with some of the world’s biggest brands and agencies, delivering content at scale to create campaigns that are more impactful, more effective and more efficient.

We believe that the combination of different ideas, experience, backgrounds and skillsets create a great place to work, and we are committed to promoting an inclusive, equitable and diverse culture where each employee feels supported and empowered.

ROLE OVERVIEW

The Business Optimisation Director, JAPAC (Creative Production/Advertising) is a senior strategic leadership role responsible for transforming how Tag delivers value to clients through the integration of people, processes and technology. Working across Growth, Product, Operations and Client Services, the role will partner with clients and internal stakeholders to design and implement future-state operating models that improve delivery performance, drive operational efficiencies and unlock sustainable growth.

The role requires a unique blend of commercial acumen, operational expertise and technical understanding. Acting as the bridge between product innovation and operational execution, the Business Optimisation Director will translate complex technology capabilities into practical client solutions while driving adoption and continuous improvement across Tag's regional delivery network. As a highly visible client‑facing leader, the role will influence senior stakeholders both internally and externally, ensuring that transformation initiatives deliver measurable business outcomes for clients and Tag alike.

KEY RESPONSIBILITIES

Client Solutioning and Transformation

- Partner with Client Leads, Country Heads and senior client stakeholders to identify operational challenges, growth opportunities and transformation priorities.
- Lead the design of future‑state operating models that leverage people, process, automation and AI‑enabled capabilities to improve client outcomes and commercial performance.
- Facilitate discovery workshops, operational assessments and strategic planning sessions to understand client requirements and organisational constraints.
- Translate complex business challenges into practical and scalable solutions that balance client needs, operational realities and commercial objectives.




- Develop implementation roadmaps and transformation programmes that support successful adoption and long‑term value creation.
- Act as a trusted advisor to clients, building credibility through a deep understanding of creative operations, production workflows and emerging technology capabilities.
- Present recommendations and business cases to senior client stakeholders, articulating both operational benefits and commercial impact.
- Support strategic pursuits and growth opportunities by demonstrating how Tag's operating model, technology and expertise can solve client challenges and create competitive advantage.
- Ensure all proposed solutions are deliverable, commercially viable and aligned to regional and global operating standards.

Delivery Optimisation and Best Practice

- Act as a senior leader within the JAPAC Delivery function, driving continuous improvement across regional content studios and delivery teams.
- Develop and execute regional optimisation programmes focused on efficiency, scalability, quality and margin improvement.
- Establish governance frameworks, standards and best‑practice methodologies to ensure consistency across markets.
- Partner with Product and Operations teams to translate technology roadmaps into practical operational capabilities and day‑to‑day delivery processes.
- Lead the adoption of automation, AI and workflow technologies across the studio network to improve productivity and client outcomes.
- Ensure new tools and capabilities are successfully embedded into business‑as‑usual operations rather than remaining isolated innovation initiatives.
- Monitor operational performance and identify opportunities to streamline workflows, eliminate inefficiencies and improve delivery effectiveness.
- Build regional change management plans that support successful adoption of current processes, technologies and ways of working.
- Collaborate with local leadership teams to ensure optimisation initiatives are successfully implemented and sustained over time.




- Champion a culture of continuous improvement, operational excellence and innovation across the delivery community.

Product SME and Growth Leadership

- Act as the regional subject matter expert across Tag's technology ecosystem, automation capabilities and product portfolio.
- Maintain a deep understanding of current and future product capabilities, translating technical functionality into clear business value for clients and internal stakeholders.
- Serve as the critical connection point between Product, Growth, Client Services and Delivery teams.
- Support Product teams by providing market feedback, client insights and operational requirements that inform future product development and prioritisation.
- Develop compelling narratives, use cases and solution frameworks that enable client teams to effectively position Tag's capabilities in market.
- Partner with Growth teams to support strategic opportunities, client presentations and solution development activities.
- Represent Tag's technology and operational capabilities in senior client conversations, workshops and industry forums.
- Drive awareness and adoption of product innovations across regional delivery teams to maximise return on investment and operational impact.
- Ensure product capabilities are consistently translated into actionable programmes, delivery improvements and measurable client outcomes.
- Act as a thought leader across the organisation, helping shape the future direction of operational transformation, automation and AI‑enabled delivery.

Key Performance Metrics

- Client transformation programme success and adoption
- Operational efficiency and margin improvement outcomes
- Regional optimisation and continuous improvement delivery
- Adoption of automation, AI and workflow technologies
- Client satisfaction and stakeholder engagement
- Product adoption across JAPAC delivery teams
- Growth opportunity support and solution conversion
- Delivery governance and operational compliance

This job description outlines the duties and responsibilities of the role and the necessary skills and knowledge required to perform them as of the date it was created. Tag accepts that this job description may change as the role evolves and the individual may be asked to support other

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📌 Business Optimisation Director, JAPAC (City of Sydney)
🏢 Tag
📍 City of Sydney