The Opportunity

The Digital and Social Content Lead is a unique opportunity designed to help build and grow a direct-to-consumer eCommerce business within one of Australia’s most established brands. Operating at venture pace with the backing of Reece, you’ll play a key role in shaping how the brand shows up digitally, owning content, performance and optimisation end-to-end.

Working within the Marketing team, you’ll take a hands‑on approach to content creation and delivery across digital and social channels, ensuring everything is aligned to commercial outcomes. You’ll also work closely with the Operations Lead; founder and enthusiast of venture pace, our merchandising and category stakeholders to ensure content drives product engagement and sales.

Key Responsibilities

- Create, write and publish content across web and social channels (including video, product and editorial content)
- Translate campaigns, launches and trading priorities into a clear publishing cadence
- Collaborate with internal design and content teams to scale output while maintaining quality
- Apply SEO, UX and accessibility best practices from the outset
- Partner closely with Merchandising and category leads to ensure content supports product and sales performance
- Align with marketing direction while operating with autonomy and pace
- Support the ongoing development,



management and optimisation of the eCommerce platform
- Embrace AI platforms and tools to perform your role and accelerate the brand
- Bring data and analytics together to understand performance and trends and implement into brand decisions

About You

You are a hands‑on, commercially minded content and digital specialist who thrives in fast‑paced, build‑from‑scratch environments. You love the pace of a start‑up but looking for security in the work you do. You enjoy taking ownership and using data to inform decisions, with a strong bias toward action.

Key skills and experience

- 8+ years’ experience in eCommerce, digital marketing, content or social media
- Proven experience creating and delivering digital content end‑to‑end
- Robust understanding of SEO, analytics and major platforms (Instagram, Facebook, TikTok, Pinterest)
- Experience launching or managing eCommerce websites (highly regarded)
- Ability to link content activity to commercial and sales outcomes
- Strong stakeholder management and ability to influence across teams
- Highly organised, with the ability to manage multiple priorities and deadlines
- Background or interest in retail, interiors, design or architecture (preferred)

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📌 Digital and Social Content Lead (City of Yarra)
🏢 Reece Group
📍 City of Yarra