Are you a commercially minded shopper marketing specialist with a passion for driving conversion and growth across retail and digital channels?

Primo is seeking a Shopper Marketing Manager to lead the development and execution of insight‑led, omnichannel shopper marketing strategies across our retail, food service, and route‑to‑market customers.

In this role, you’ll connect brand strategy with customer execution, owning the end‑to‑end delivery of shopper marketing campaigns that drive penetration, conversion, and profitable growth. You’ll work cross‑functionally with Sales, Marketing, Category and Finance, while also leading our digital and retail media strategy to deliver measurable, data‑driven outcomes.

Key Responsibilities

- Develop and execute shopper marketing strategies aligned to brand, customer and business priorities
- Own the shopper activation calendar, ensuring strong cross‑functional alignment and execution
- Lead the development of insight‑led, omnichannel campaigns across in‑store, digital and customer programs
- Drive campaign performance through clear measurement of ROI, incrementality, and optimisation insights
- Manage agency partners and lead the development of impactful shopper marketing materials
- Oversee participation in key customer programs (e.g. Coles, Woolworths, Metcash, Food Service)
- Own Primo’s retail media and eCommerce strategy, including Cartology, Coles360 and LocalEyes
- Optimise digital shelf performance, including search, content,



availability and visibility
- Deliver campaigns that increase traffic, conversion, basket size and shopper loyalty
- Manage multiple projects and budgets, ensuring delivery on time, in full, and within investment parameters

What You'll Bring

- 3–5+ years’ experience in FMCG shopper marketing, trade marketing or a related field
- Strong understanding of FMCG dynamics, retail customers and performance drivers
- Proven ability to translate data and shopper insights into effective marketing strategies
- Experience managing retail media and eCommerce platforms
- Strong commercial acumen with the ability to influence P&L; outcomes
- Highly developed stakeholder management and influencing capability
- Strong analytical, planning and project management skills
- Tertiary qualifications in Marketing, Business or a related discipline

Why Join Primo?

At Primo, we’re committed to creating a workplace where people feel supported, valued, and connected. You’ll also enjoy:

- Discounts on health insurance and a range of leading retail partners
- The chance to influence category strategy at scale with a major national retailer
- A collaborative culture focused on continuous improvement, growth, and commercial excellence

If you’re ready to take ownership of shopper strategy and deliver high‑impact, data‑driven campaigns across a leading FMCG business, we’d love to hear from you. Apply now!

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📌 Shopper Marketing Manager (City of Sydney)
🏢 Primo Foods
📍 City of Sydney