Due to an internal promotion, Paramount Liquor is seeking a driven, commercially astute State Sales Manager to lead and grow our NSW business.

Paramount Liquor is a leading Australian liquor business supplying a diverse customer base across retail, hospitality and national partners. With a reputation for performance, speed and partnership, the business continues to grow nationally through smart execution and a high‑performing sales culture. NSW is a critical growth state for us, and this role offers real ownership, autonomy and impact.

Reporting to the General Manager – NSW, this role is a key leadership position within the state.

The Opportunity

As State Sales Manager – NSW, you will take full accountability for sales performance across the state. You will lead, motivate and develop a high‑performing sales team, drive revenue and margin growth, and execute state and national strategies in a competitive market. This role suits someone who thrives on responsibility, builds winning teams, and leads from the front.

Key Responsibilities

- Own and deliver NSW sales performance, including revenue, margin and growth targets
- Lead, coach and performance manage a high‑performing field sales team
- Drive new business acquisition and deepen existing key account relationships




- Execute national sales strategy with a strong local market lens
- Develop and implement state‑based sales plans, pipelines and activity targets
- Analyse sales data, forecasts and market trends to drive informed decisions
- Partner closely with Marketing, Operations and Supply Chain to ensure execution excellence
- Build a robust performance culture with clear accountability and high standards

About You

- Proven experience leading a state or large regional sales team, ideally within FMCG, liquor or wholesale
- Commercially sharp with strong financial and analytical capability
- A confident, driven leader who lifts standards and develops talent
- Strong negotiation and relationship management skills
- Comfortable operating in a fast‑paced, performance‑led environment
- Role created through internal promotion
- Reports directly to the General Manager – NSW
- Senior leadership role with genuine ownership and influence
- High growth business with strong momentum and ambition
- Competitive remuneration aligned to performance

Seniority Level

Director

Employment Type

Full‑time

Industries

Food and Beverage Services

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📌 State Sales Manager – NSW (City of Sydney)
🏢 Paramount Liquor
📍 City of Sydney