Guitar Sales Manager – Australia and New Zealand

Eastman Music Australia is seeking a passionate, motivated, and highly professional Sales Manager to represent Eastman Guitars and Bourgeois Guitars throughout Australia and New Zealand.

This role is responsible for growing and supporting our guitar business across the region by working directly with our dealer network, visiting stores, developing relationships, organizing promotional events, and representing two of the world’s most respected acoustic guitar brands.

Key Responsibilities

- Represent Eastman Guitars and Bourgeois Guitars throughout Australia and New Zealand.
- Develop and maintain strong relationships with guitar dealers and retail partners.
- Visit stores regularly to support sales staff, provide product knowledge, and help drive sell‑through.
- Organize and attend in‑store events, clinics, demonstrations, and promotional activities.
- Work closely with dealers to support marketing, merchandising, product placement, and brand visibility.
- Communicate dealer feedback, market trends, and sales opportunities.
- Support product launches, special promotions, and artist/dealer initiatives.

Ideal Candidate

- Passionate about acoustic guitars, music, and the guitar retail business.
- Experienced in sales, dealer relations, wholesale distribution, or music retail.




- Comfortable traveling throughout Australia and New Zealand to visit dealers and attend events.
- Excellent communicator with robust relationship‑building skills.
- Qualified, self‑motivated, organized, and able to work independently.
- Knowledge of Eastman and/or Bourgeois guitars is a plus.
- Established relationships within the music retail community are important.

About the Brands

Eastman Guitars are known for exceptional craftsmanship, tone, and value, offering instruments that inspire players across a wide range of styles.

Bourgeois Guitars are among the finest acoustic guitars in the world, known for their extraordinary tone, voicing, and attention to detail.

Together, these brands represent a unique opportunity for the right person to help grow two highly respected guitar lines in Australia and New Zealand.

How to Apply

Interested candidates should send a resume and brief introduction outlining their experience in guitar sales, music retail, dealer relations, or brand representation, including any relevant experience with acoustic guitars, dealer networks, promotional events, or travel‑based sales roles.

Subject line: Sales Manager – Eastman & Bourgeois Guitars Australia and New Zealand.

#J-18808-Ljbffr

📌 Guitar Sales Manager (City of Gold Coast)
🏢 @
📍 City of Gold Coast