Senior Content Creator & Creative Producer

YOT Club is evolving into a fully integrated national lifestyle brand as we roll out our on-water experiences across new locations. You'll lead the creative direction and production of content across social media, digital campaigns and ticketed events. You'll own the process from concept through to publication: developing ideas, planning shoots, directing contributors, reviewing edits and making sure the finished work delivers. The content needs to build desire, authenticity, community and trust.

Strong hands-on filming and editing skills are essential. You won't need to shoot and edit everything yourself, but you'll know when to pick up a camera, how to capture an unexpected moment and what it takes to turn raw footage into something worth watching.

A central part of this role is building the capability around you. You'll develop a reliable network of freelance photographers and videographers who understand the brand and deliver strong work within budget. You'll also produce regular, scheduled shoots with hired talent, planned to generate enough content to bank months ahead.

Key responsibilities

Shape the look, feel and voice of content, holding the standard across every digital channel and approving work before it goes live

Develop content grids three months ahead, refine them with brand leadership and manage publication

Turn ideas from yourself, management and the wider team into finished Reels, Stories, videos, graphics and static content, adapted for each platform

Develop concepts, hooks, messages and variations for Meta advertising creative, using feedback from the Meta ad specialist to improve each round

Own the creative and content rollout for ticketed events from the first announcement through to the event and beyond, building anticipation,



driving ticket sales and capturing the experience

Build trusted creative relationships, write clear briefs and deliver well-planned shoots that make good use of the budget

Recognise content opportunities across the business and act on them without waiting for a brief

Develop creative campaigns for ticketed events that give people a reason to attend, capture the atmosphere on the day and create content that keeps building the brand afterwards

Work closely with management, sales, operational teams and the performance specialist to bring a clear point of view, develop the plan collaboratively and take responsibility for getting the work made

Spend time on vessels, at shoots and behind the scenes, with evening and weekend work required around major events

About you

A portfolio showing strong creative judgment and work you personally shot, edited or produced, with your contribution clearly explained

The ability to establish a visual direction and carry it consistently across a feed, campaign or brand

Confident filming and editing skills, particularly for short‑form video

Experience producing shoots and briefing photographers, videographers and talent

A strong visual eye and positive copywriting skills

An understanding of Instagram, Meta creative and the different jobs content needs to do across each channel

The organisation to plan ahead and the initiative to respond when something worth capturing happens

Confidence making creative decisions, explaining your thinking to the leadership group and working constructively with feedback

Experience in hospitality, events, fashion, entertainment or lifestyle brands would be valuable

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📌 Senior Content Creator & Creative Producer (City of Gold Coast)
🏢 The YOT Group
📍 City of Gold Coast