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- Craft compelling content that powers national fundraising and brand campaigns
- Coordinate storytelling that inspires Australians to support children in need
- Join a purpose-driven team creating brighter futures

Content Marketing Lead

- Craft compelling content that powers national fundraising and brand campaigns
- Coordinate storytelling that inspires Australians to support children in need
- Join a purpose-driven team creating brighter futures

Beaumont People are proud to be partnering with The Smith Family, one of Australia’s most trusted children’s charities, in the search for a talented and driven Content Marketing Lead.

This exciting opportunity is based in Sydney and is perfect for someone who thrives on managing complex content projects and collaborating with creative minds to deliver campaigns that matter.

About The Smith Family

For more than 100 years, The Smith Family has been supporting children experiencing disadvantage to thrive at school, so they can create better futures for themselves. Through evidence-based programs and powerful storytelling, the organisation works hand-in-hand with families, schools, partners, and supporters to break the cycle of poverty through education.

About The Role

As the Content Marketing Lead, you will play a big role in planning, developing and managing multimedia content that supports The Smith Family’s fundraising campaigns and marketing efforts.



You’ll be the operational linchpin between internal teams and creative partners, ensuring stories, case studies, research and content resources are delivered efficiently and in line with brand and messaging standards.

Key Responsibilities

- Coordinate content requirements and delivery schedules across marketing campaigns
- Collaborate with internal teams to manage the sourcing, consent and approvals of content
- Develop impactful copy and audience-focused content for digital channels and fundraising campaigns.
- Support the creation and maintenance of content toolkits, databases, workflows, and resources
- Ensure consistent application of brand tone, storytelling frameworks and ethical guidelines
- Build strong working relationships across marketing, comms, story, research and fundraising teams
- Liaise with external agencies to manage content production timelines and approvals
- Maintain content systems including Digital Asset Management platforms
- Analyse and report on content performance to inform planning and improvements
- Research emerging trends and contribute ideas for content innovation
- Champion collaboration and proactive communication across stakeholder groups

About You





You’re a creative and organised content qualified with a keen eye for detail and storytelling. You thrive in collaborative, fast-paced environments and enjoy juggling multiple priorities. Driven by purpose, you’re passionate about using content to make a meaningful social impact.

- 3+ years’ experience in content marketing or campaign coordination
- A background in fundraising or campaign coordination alongside fundraising teams
- A tertiary qualification in marketing, communications or a related discipline
- Proven ability to manage content-heavy projects in fast-paced, multi-stakeholder environments
- Exceptional organisational and project management skills
- Proven experience writing copy for digital channels and fundraising campaigns.
- Strong written and verbal communication and attention to detail
- Experience working with creative agencies and content management systems
- A passion for storytelling and a deep respect for ethical content use
- A collaborative, proactive, solutions-focused mindset

Why Join The Smith Family?

Education

This is more than a marketing job, it’s a chance to directly support programs that help children succeed in their education. You’ll join a warm, inclusive and mission-driven team that values innovation, collaboration and purpose. You will receive:

- Hybrid and flexible work arrangements
- Purpose-led and values-based culture
- Generous salary packaging benefits
- Nationally recognised and respected brand

How To Apply

Please submit a resume and brief cover letter outlining your interest in the role and your relevant experience.

Please

📌 Marketing Content Lead (Sydney)
🏢 Beaumont People
📍 Sydney