Company description

As part of Publicis Groupe, we unleash the power of creativity, data, and media to deliver personalized experiences at scale. We have one of the most robust data sets in the industry and world-class marketplace connections and buying scale. You can’t escape it.

Our moment is as complex as it’s ever been. An era of blink-and-you’ll-miss-it that’s always whizzing, scrolling, streaming by. And it’s not slowing down.

Yet instead of staying connected — moving people with real human insight — marketers feel even more disconnected. Frantically optimizing with only the next few minutes in mind. Trying to solve this ever-evolving puzzle with a short-term focus.

Instead of pioneering an ever-expanding universe . . .

. . . And all the creative solutions that await us.

At Starcom, it’s never scared us when the kaleidoscope of marketing added another shiny mirror. We’ve seen this as an chance since Leo Burnett first reached his hands to the stars. To move the brands we support every day by truly knowing the real people who support them. Responsibly unlocking possibilities across new channels, new technologies, new data opportunities, and beyond.

It’s our opportunity to pioneer the next new world for your business. And to prove that media . . . is always the message. We know the next ten years will look a lot different. So will the ten after that. That’s where our expertise comes in to explore and decipher it all alongside you. Our people help you navigate what’s next, moving your business forward to the future by moving your customers forward today.

These days it’s no longer what you shout from the mountaintops.



It takes true insight to move people at the human level — in a powerful, lasting way.

Because how you move people moves your business for good

Overview

This is an opportunity to play a key role in shaping communications strategy, influencing senior stakeholders, and driving innovative, evidence-based planning that deliversreal businessimpact.You'llwork across integrated campaigns, annual strategic planning and growth initiatives while partnering with specialists across media, data, strategy,creativeand content.

If you're passionate about the craft of planning, thrive in cooperative environments, and enjoy solving complex business challenges,we'dlove to hear from you.

What You'll Be Doing

- Lead the development of integrated communication and media strategies.
- Shape annual planning frameworks and campaign approaches that drive growth.
- Partner with senior stakeholders to solve business challenges and uncover new opportunities.
- Drive planning excellence across paid, owned and earned channels.
- Use data,insightsand effectiveness measurement to inform recommendations.
- Collaborate with specialists across strategy, creative, PR, social and analytics teams.
- Mentor and develop a talented team of planners.
- Champion innovation and challenge conventional thinking to deliver stronger outcomes.

About You





- Strong media and communications planning experience.
- A passion for strategic thinking and problem solving.
- Experience managing senior stakeholder relationships.
- A collaborative approach and ability to work across multiple disciplines.
- Curiosity about consumer behaviour, marketingeffectivenessand industry trends.
- Confidence sharing perspectives and constructively challenging the status quo.
- A proactive, self-starting mindset with a desire to continuously learn and grow.
- Experience working closely with creative, social or PR partners.

Nice to Have

- Experience within retail, FMCG, or other fast-paced consumer categories.
- Exposure to effectiveness frameworks, econometricmodellingor marketing analytics.
- Knowledge of planning frameworks and communications theory.

Why You'll Love This Role

- Work oniconicbrands with significant market presence.
- Influence both long-term strategy and in-market campaign thinking.
- Join a highly collaborative team that values diverse perspectives.
- Access industry-leading data,toolsand specialistexpertise.
- Be part of an organisation that invests in learning,developmentand career progression.
- Enjoy the opportunity to make a genuine impact while working on meaningful business challenges.

#LI-FD1

Additional information

Publicis Groupe benefits: Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world's most progressive and dynamic modern communications businesses. You can learn more about us at www.publicisgroupeanz.com.

Enjoy all the perks that come with our network offering:

- A comprehensive Wholesel

📌 Planning Director (Australia)
🏢 Publicis Groupe
📍 Australia