Internal Sales Representative – B2B Wholesale

Full-Time | Smithfield, NSW | Monday–Friday

$65,000–$75,000 Base Salary + Superannuation + Uncapped Commission

About CWS

Complete Wholesale Suppliers (CWS) is a growing, Australian-owned and family-operated wholesale distribution business based in Smithfield, NSW.

We supply over 2,500 everyday essential products, including cleaning supplies, paper products, nappies, wipes, hygiene products, kitchen essentials and more.

Our customers include childcare centres and other commercial businesses, with a strong focus on supporting the childcare sector across NSW.

Our goal is to make purchasing easier through competitive pricing, reliable service, and long-term business relationships.

About the Role

This is a predominantly outbound sales position combining new business development with existing customer account management.

Your primary responsibility will be to identify prospective customers, make outbound sales calls, build relationships with decision-makers and convert opportunities into regular, long-term purchasing accounts.

You'll also manage and grow existing customer relationships, encourage repeat business, identify additional sales opportunities and help reactivate customers who have stopped purchasing.

The position is based at our Smithfield office and is primarily telephone-driven.

Approximately 80–90% of your time will be dedicated to sales and sales-related activities, with the remainder involving customer enquiries and general office coordination.

You'll work directly with the business owners and have access to an established customer database, prospecting resources and CRM systems.

This is a proactive sales role, not a general administration position. We're looking for someone who enjoys winning new business, takes initiative and is comfortable working towards measurable sales targets.

Key Responsibilities

- Identify and contact prospective business customers, primarily childcare centres across NSW.
- Make consistent outbound sales calls to generate new business opportunities.
- Build relationships with business owners, centre directors,



managers and purchasing decision-makers.
- Understand customer purchasing requirements and present suitable products and solutions.
- Prepare quotations, follow up on opportunities, handle objections and confidently ask for the sale.
- Convert prospects into active, repeat-purchasing customers.
- Build and maintain an organised pipeline of prospective customers.
- Proactively manage existing accounts to encourage repeat purchasing and increase customer value.
- Identify opportunities to introduce additional product categories and grow customer spending.
- Contact inactive customers to understand their needs and win back their business.
- Maintain accurate customer records, sales activities and follow-ups within our CRM.
- Manage daily sales activities, priorities and follow-up schedules independently.
- Work towards agreed sales activity, customer acquisition and revenue targets.
- Respond to customer enquiries and assist with general office coordination when required.

About You

We're looking for someone confident, motivated, organised and who genuinely enjoys sales.

Ideally, you'll have:

- Previous experience in outbound sales, telesales, business development or a similar sales-focused role.
- Confidence making cold calls and speaking with prospective business customers.
- Strong communication, negotiation and relationship-building skills.
- Ability to identify opportunities, handle objections, and confidently close sales.
- Excellent follow-up skills and the ability to manage multiple sales opportunities.
- A proactive, self-motivated approach with the discipline to maintain consistent outbound sales activity.
- Resilience, persistence and a positive attitude when dealing with rejection.
- Confidence working towards measurable targets and taking accountability for results.




- Strong organisational and time-management skills.
- Good computer literacy and the ability to use or learn CRM systems.
- A professional, customer-focused attitude and strong problem-solving skills.
- The ability to work independently while contributing positively to a small team.

Previous B2B sales experience, particularly in wholesale distribution, consumables or childcare supplies, would be highly regarded.

Product knowledge can be taught. Confidence on the telephone, initiative, persistence and strong follow-through are essential.

What We Offer

- $65,000–$75,000 base salary plus Superannuation, depending on experience.
- Uncapped commission based on performance.
- Full-time, Monday-to-Friday employment.
- No weekend work.
- Office-based position in Smithfield, NSW.
- Full product, systems and sales training.
- Access to an established customer database and prospecting resources.
- Direct support and ongoing coaching from the business owners.
- Opportunity to take ownership of customer relationships and contribute directly to business growth.
- Friendly, supportive and family-owned working environment.
- Opportunities for increased responsibility and career development as CWS expands.

If you're confident on the phone, enjoy winning new business and want to be rewarded for your performance, we'd love to hear from you.

Apply today with your resume and a brief introduction outlining your previous sales experience.

Pay: $65,000.00 – $75,000.00 per year

Perks:

- Employee discount
- Salary packaging

Application Question(s):

- Do you have previous experience making outbound sales calls to businesses?
- How many years of B2B sales or business development experience do you have?
- Are you comfortable making cold calls daily and working towards sales targets?
- Are you able to work full-time, Monday to Friday, from our Smithfield office?
- Briefly describe your experience acquiring new business customers through outbound calls. What targets were you responsible for, and what results did you achieve?

Work Location: In person

📌 Internal Sales Representative –B Wholesale (Smithfield)
🏢 CWS Trading Australia
📍 Smithfield