News Corp Australia Sydney, AUS – Sydney NSW

Hybrid

3mo ago , from News Corp Australia - Contract Positions

The Senior Manager - Brand Product is responsible for driving product strategy and delivery across News Corp Australia’s lifestyle brands, including Taste, Australian Best Recipes, Escape, and Body + Soul. This role focuses on initiatives that grow audience engagement, increase revenue, and strengthen brand positioning.

Key Responsibilities:

- Strategic Roadmap Ownership: Define and drive the strategic vision and quarterly product roadmaps for FNL lifestyle brands, ensuring all initiatives directly accelerate audience growth, user engagement, and revenue.
- End-to-End Product Delivery: Lead quarterly planning and prioritisation sessions; write comprehensive product briefs, user stories, and requirements documentation while defining clear success metrics and scope.
- Editorial & Storytelling Partnership: Collaborate deeply with editorial teams to ensure product developments elevate digital storytelling, optimize content strategy, and deliver an exceptional user experience (UX).
- Commercial Integration: Partner with commercial teams to integrate revenue objectives into product planning, identifying and executing opportunities to maximize monetization and measure financial outcomes.
- Cross-Functional Technical Alignment: Work side-by-side with Technical Product Managers (TDD), designers, and UX teams to refine product requirements, guide design considerations, and ensure high-quality, seamless technical delivery.
- Data-Driven Optimization: Analyze audience behavior, market trends, competitor benchmarking, and core media metrics (page views, engaged reach, conversion, and bounce rates) to uncover and pitch growth opportunities.




- Marketing & Campaign Synergy: Coordinate with marketing teams to leverage product features that scale user acquisition, enhance content promotions, and support long-term audience retention strategies.
- Continuous Innovation: Proactively brainstorm, test, and validate new product concepts and innovative solutions through user feedback, surveys, and usability testing to strengthen brand market positioning.
- Post-Launch Performance Monitoring: Establish KPIs for all launched initiatives, leading post-implementation reviews and utilizing performance data to drive iterative optimization.
- Cross-Team Problem Solving: Act as the primary, agile point of contact to unblock delivery friction and facilitate quick, diplomatic resolutions between technical, editorial, and commercial stakeholders.

Who are you?

- Proven Product Management Expertise: Demonstrated experience managing digital products, ideally in media, publishing, with a strong track record of delivering audience growth and revenue impact.
- Audience-Centric Mindset: Deep understanding of user behaviour, engagement metrics, content consumption patterns, and how to translate insights into practical product solutions.
- Commercial Acumen: Ability to balance audience and revenue objectives,



identifying opportunities to integrate commercial strategies into product initiatives without compromising user experience.
- Strategic Thinking & Roadmapping: Skilled at creating clear, actionable product roadmaps informed by performance data, market trends, competitor analysis, and organisational priorities.
- Cross-Functional Collaboration: Experience working closely with editorial, commercial, marketing, and technical teams, translating complex requirements into actionable plans while maintaining stakeholder alignment.
- Technical Awareness: Comfortable partnering with technical product teams to understand UX, design, architecture, and delivery considerations, and translating these into practical product requirements.
- Data-Driven Decision Making: Strong analytical skills, with the ability to interpret complex data sets, generate insights, and make informed product recommendations.
- Innovation & Problem Solving: A proactive approach to identifying gaps and opportunities, with the ability to design innovative product solutions that strengthen brand positioning and enhance audience engagement. Communication & Influence: Exceptional written and verbal communication skills, capable of influencing stakeholders at all levels and clearly articulating product vision, priorities, and outcomes.
- Project Management & Execution: Demonstrated ability to manage multiple initiatives simultaneously, ensuring timely delivery, high quality, and measurable impact.

Why News Corp Australia

Join a culture where innovation is our operating rhythm. You’ll work on a diverse portfolio of Australia’s most loved brands and play a pivotal role in leading the technological shift in how we create commercial content. Our vibrant, hybrid work setting an

📌 Senior Manager Product Strategy (Sydney)
🏢 News Corp Australia Sydney, AUS
📍 Sydney