Help grow the game of Aussie Rules Football across Western Australia

Market some of WA's most recognised football brands

Take your marketing expertise to the next level

Be part of an exciting and rewarding sport industry

At WA Football, we're passionate about growing the game and creating opportunities for all Western Australians to participate, connect and belong through football.

We're looking for an energetic and driven Marketing Coordinator to join our Brand & Growth team and help deliver integrated marketing campaigns across WA Football and the WAFL.

This is an exciting opportunity for a marketer who thrives on variety, loves bringing ideas to life and wants to build their career at WA's largest state sporting organisation.

Reporting to the Head of Marketing, you'll work across everything from participation programs and community football through to WAFL competitions, major events, commercial partnerships and strategic growth initiatives.

No two days are the same... and that's exactly the way we like it.

About the Role As Marketing Coordinator, you'll help bring WA Football's brands, products and programs to life through the planning, delivery and optimisation of marketing campaigns and content initiatives.

Working closely with stakeholders, agencies, designers, content producers and suppliers, you'll coordinate campaigns from concept through to execution and reporting.

You’ll also play an important role in strengthening marketing collaboration across the WAFL competition, building strong relationships with club marketing teams and supporting initiatives that drive both club and league-wide objectives.

With exciting website improvements and UX projects planned,



you’ll help manage and enhance WA Football's digital presence, ensuring our websites continue to deliver engaging and user-friendly experiences for participants, clubs, supporters and stakeholders.

This role provides exposure to a broad range of marketing disciplines, including:

Campaign planning and delivery

Digital advertising

Website management and optimisation

Customer journey and conversion optimisation

Content and social media marketing

Event marketing

Creative production

Market analysis and insights

Campaign reporting and performance optimisation

About You We're looking for someone who combines strong marketing capability with enthusiasm, initiative and a genuine passion for delivering great work.

You’ll be:

Highly organised with exceptional attention to detail

Able to manage multiple projects and deadlines simultaneously

Agile, adaptable and comfortable working in a fast-moving environment

A strong communicator who builds positive relationships with a wide range of stakeholders

Curious, proactive and eager to learn

Comfortable balancing creativity with data-driven decision making

Confident providing direction and feedback to designers, agencies and creative suppliers

Happy to roll up your sleeves and contribute wherever needed





A collaborative team player who brings positive energy to the workplace

Passionate about Australian Rules Football, sport or sports/event marketing

What Will Set You Apart Essential

Tertiary qualification in Marketing, Communications or a related discipline

Minimum three years’ experience in a similar marketing role

Strong knowledge of digital marketing, website management and campaign delivery

Highly Regarded

Experience managing paid social, paid search and digital advertising campaigns

Experience managing and maintaining websites using a CMS platform such as WordPress

Experience contributing to website redesign, UX improvement or digital optimisation projects

Understanding of customer journeys, conversion optimisation and website performance

Experience working with web developers, digital agencies and external suppliers

Experience briefing and collaborating with designers, videographers and content creators

Solid analytical skills and the ability to turn data into actionable recommendations

Experience measuring, reporting and optimising campaign performance

Proven ability to build and maintain productive stakeholder relationships

Confidence managing multiple projects and priorities simultaneously

Experience within sport, membership, events, community organisations or not-for-profit environments will be highly regarded.

Ability to create engaging content for social media channels is desirable.

Knowledge of the WA football landscape and WAFL competition is advantageous, but not essential.

Why Join WA Football? The game for all Western Australians

📌 Marketing Coordinator (Canberra)
🏢 Afl
📍 Canberra