Job Description

This role makes Mantel easier for clients, partners, and industry to understand, value, and choose.

It will develop clear client and employee value propositions, unify Mantel's capability story across Digital, Data & AI, Cloud and Security with an AI-first lens, and turn those propositions into targeted go-to-market activity, thought leadership and collateral for clients, candidates and partners.

Operating as both a central strategic coordinator and a hands-on contributor, this role works across marketing, technical specialists, account teams, People & Culture, and business leaders to drive activity efficiently from idea through to execution and measurement.

Brand & Narrative

- Brand Narrative & Positioning: Own and apply Mantel's brand narrative, messaging, and practical brand guidance across services, solutions, campaigns, and audience touchpoints (clients, partners, candidates, internal teams).
- Audience Storytelling: Translate Mantel's capabilities and offerings into compelling stories that address specific client, industry, and market problems.
- Brand Consistency: Identify gaps and inconsistencies in how Mantel presents itself to the market; establish consistent language and brand messaging across all client-facing and external content.
- Brand Enablement & Assets: Maintain and oversee core assets, templates, and examples that empower teams across the business to communicate in a consistent Mantel voice.

Thought Leadership & Content

- Thought Leadership Agenda: Establish a focused thought leadership agenda centered on emerging technology, new ways of working, and key client/industry problems.
- Technical Translation:



Collaborate with subject matter experts and account teams to turn technical expertise into opinionated, useful, client-facing stories, articles, and points of view.
- Multi-Channel Curation: Curate, plan, and distribute content across digital, social, email, sales collateral, and face-to-face channels for defined target audiences.
- Editorial Governance: Build simple, repeatable editorial calendars, review processes, reusable briefs, and approval pathways to transition communications from reactive to planned.

Go-to-Market (GTM) Strategy & Account Support

- Proposition Development: Create transparent client value propositions and market positioning for Mantel's services, capabilities, and strategic solution offerings.
- Opportunity Identification: Partner with leaders, account teams, and technical experts to identify priority client, industry, and partner GTM opportunities.
- Strategic Account & Growth Support: Deliver targeted propositions, campaigns, content, and client experiences for strategic accounts to improve relationship depth and share of wallet.
- Partnerships & Events: Support partnership, co-marketing activity, and selected client/industry events with unified positioning, messaging, campaign support, and consistent experiences

Marketing Execution & Collaboration

- Hands-On Delivery: Contribute directly to marketing and external communication deliverables,



including writing/editing articles, digital campaigns, announcements, case studies, sales collateral, and social content.
- Cross-Functional Alignment: Act as a central point of coordination across the marketing team to connect strategy, content, creative, digital, and activation.
- Coaching & Capability Building: Coach and enable technical and business personnel to effectively communicate with target audiences and contribute to GTM activity.

Employee Value Proposition (EVP) & Talent Enablement

- People & Culture Alignment: Partner with People & Culture to communicate Mantel's Employee Value Proposition (EVP).
- Narrative Integration: Connect employee and client-facing storytelling to ensure alignment with the internal employee experience.
- Talent Advocacy: Drive EVP storytelling and internal advocacy to strengthen Mantel's market reputation and support the attraction and retention of key talent.

Performance & Impact Measurement

- Track and report impact against agreed key performance indicators, including clarity, audience engagement, brand reputation, qualified opportunities, sales funnel progression, and measurable revenue contribution.
- Monitor market narrative trends to track what Mantel is known for and identify areas requiring strengthening.
- We believe in unique experiences for all. Our My Deal program allows you to tailor your yearly plan, with the support of your Leader, to decide on what's most important to you. That might be extra professional development, extra annual leave, time to work on your side hustle, or something else completely different One size does not fit all. <

📌 Marketing Lead (Sydney)
🏢 Everi Pty
📍 Sydney