The Role

Linktree is used by 70 million people — from Sabrina Carpenter to the NFL to the person running a Pilates studio in Bondi. We're one of the top 300 most visited websites on the planet, with 1.2 billion unique visitors hitting Linktrees every month. Every one of those users found us somewhere, and increasingly, that somewhere is a paid ad you'd be responsible for.

We're hiring a Performance Creative Strategist to own one of the biggest levers in our growth engine: the creative that drives paid acquisition across Meta, TikTok, and YouTube.

To be clear about what this is and isn't: This is not a brand campaign role. It's not a content calendar role. And you won't be executing pre-written briefs. This is creative strategy in service of growth — where you lead with data, audience insight, and sharp creative judgement to decide what we make, why we make it, and how we know it's working. You'll build structured testing roadmaps, write hooks and scripts, direct creators and agencies, and iterate fast to find the ads that scale.

You'll work shoulder-to-shoulder with our Performance Marketing Specialists, where creative strategy and media buying are tightly integrated. As Linktree scales paid investment globally, your work will directly determine how efficiently every dollar performs.

What You’ll Own

Creative strategy & testing: Develop performance-led creative briefs and structured testing roadmaps. Translate campaign data, audience behaviour, and platform trends into scalable concepts, then identify the winning hooks, angles, and formats worth scaling systematically.

Scripting & production: Ideate and write high-converting direct-response scripts and hooks for short-form video, UGC, statics, and carousels.



Direct creators, editors, and designers to bring the vision to life with strategic precision.

Sprint ownership: Run the full cycle (hypothesis, brief, produce, launch, analyse, iterate) maintaining a predictable cadence of testable, high-quality assets across Meta, TikTok, YouTube, and Google.

Agency & partner management: Brief, manage, and hold accountable our creative agency and measurement partners. Set the bar, run feedback cycles, and make sure external output compounds our internal learnings rather than duplicating them.

Performance & optimisation: Spot early performance signals, including hook winners, fatigue trends, and scaling opportunities. Use metrics (CTR, thumb-stop rate, hold rate, CVR, CAC) to make fast decisions and pivot when needed.

Creator & UGC management: Own creator and UGC workflows end-to-end: coordination, briefs, asset intake, revisions, and approvals, for both internal partners and external creators.

Creative insights library: Build and maintain a growing library of creative learnings and frameworks that makes the whole Growth organisation smarter over time.

Cross-functional collaboration: Partner day-to-day with Performance Marketing Specialists, and regularly with CRO, Brand, Design, and Content to ensure creative strategy stays aligned with channel best practice and Linktree's identity,



while always pushing for performance.

What You’ll Bring

- 4-6+ years in performance creative, paid social strategy, or growth marketing, with a portfolio of winning ads that shows clear creative contribution and measurable outcomes. A strong portfolio matters more to us than where you've worked.
- A copywriter at your core: you know how to sell, which angles convert, how to shift audience beliefs, and how to calibrate messaging across sophistication levels, from problem-unaware to ready-to-buy.
- Deep fluency in how Meta, TikTok, and YouTube algorithms behave, and how creative influences delivery, targeting, and in-platform performance.
- Proven experience scripting and producing high-converting direct-response video ads, including hands-on work with UGC, short-form video, and creator-led content.
- Strong testing instincts: you design experiments with clear hypotheses, read performance data to separate signal from noise, and turn insights into frameworks rather than one-off tweaks.
- Experienced in briefing and managing creative agencies, UGC creators, and measurement partners to a high standard with clear accountability.
- Comfortable using AI tools to move faster, generate variation, and extend your creative output without losing quality or judgment.
- A builder and a self-starter: you design the systems and processes that make the team smarter, not just the assets that feed this week's campaigns.
- Able to prioritise ruthlessly, push back on low-leverage work, and operate autonomously in a rapid-moving environment.

Nice to have

- Experience in SaaS, the creator economy, or multi-market acquisition ca

📌 Creative Strategist Lead, Growth (Melbourne)
🏢 Linktree
📍 Melbourne