Why UKG:

At UKG, the work you do matters. The code you ship, the decisions you make, and the care you show a customer all add up to real impact. Today, tens of millions of workers start and end their days with our workforce operating platform. Helping people get paid, grow in their careers, and shape the future of their industries. That’s what we do.

We never stop learning. We never stop challenging the norm. We push for better, and we celebrate the wins along the way. Here, you’ll get flexibility that’s real, benefits you can count on, and a team that succeeds together. Because at UKG, your work matters—and so do you.

About the Role:

The Principal, GTM Strategy & Execution, APAC is responsible for supporting the development, execution, and operationalisation of GTM strategies that advance enterprise growth priorities. You will partner closely with Sales, Product, Marketing, Finance, Revenue Operations, Enablement, Customer Success, and Services to translate strategic priorities into actionable plans, support commercialization efforts, improve field execution, and ensure key initiatives are measurable, well-coordinated, and ready for adoption across the business.

In addition, you will connect GTM strategy and insights to field execution through targeted sales plays, seller enablement, and ongoing coaching and reinforcement. Using data to identify opportunities and performance gaps, you will partner cross-functionally to activate the appropriate sales motion, equip sellers and managers for execution, and measure effectiveness.

GTM Strategy & Transformation

- Support the GTM Strategy Team in developing strategic priorities, business plans,



and execution roadmaps that advance enterprise revenue growth and commercial effectiveness.
- Partner with GTM leaders and cross-functional stakeholders to identify growth opportunities, clarify strategic choices, and translate priorities into actionable workstreams.
- Maintain governance materials, executive reporting, milestones, KPIs, and operating rhythm artifacts that help track progress, surface risks, and support accountability.
- Use data and performance insights to identify areas where targeted GTM actions, sales plays, enablement, or coaching may be needed to improve pipeline generation, chance progression, or field execution.

GTM Readiness & Commercialisation

- Support GTM strategy and readiness for new products, AI capabilities, industry solutions, strategic offerings, and priority growth motions.
- Collaborate with Product Management, Marketing, Finance, Revenue Operations, and Enablement to support repeatable commercialization and launch planning processes.
- Help define target segments, value propositions, pricing and packaging inputs, sales motions, enablement needs, operational requirements, and success measures prior to launch.
- Prepare GTM readiness materials and recommendations that help executives and initiative owners understand launch preparedness, risks, dependencies, and adoption plans.




- Partner with Enablement and relevant subject matter experts to translate commercialization priorities into seller-ready messaging, knowledge, skills, and field execution.
- Support post-launch reinforcement and measurement to understand seller adoption and identify where additional enablement or coaching may be required.

Sales Enablement & Field Readiness

- Support seller readiness across core sales skills, the UKG Way, product and solution knowledge, sales methodology, and priority GTM initiatives.
- Serve as a subject matter expert in areas of direct expertise and partner with Product, Product Marketing, technical, and other SMEs to deliver deeper product and solution enablement where needed.
- Translate GTM priorities, business insights, and sales strategies into practical enablement that sellers can apply directly to customer and opportunity conversations.
- Partner cross-functionally to develop and execute enablement tied to priority sales plays, product launches, growth opportunities, and identified seller capability gaps.
- Reinforce enablement through practical field application, manager engagement, coaching, and ongoing measurement rather than relying solely on point-in-time training.
- Gather seller and manager feedback to continuously improve enablement, messaging, sales plays, and GTM execution.

Sales Coaching & Execution

- Provide ongoing coaching and reinforcement to sellers and frontline leaders to improve sales execution, pipeline health, opportunity progression, and overall commercial effectiveness.
- Lead and support deal reviews, pipeline reviews, account reviews, and other structured coaching rhythms that create greater rigor and consistency in field execution.
- Coach sellers on applying

📌 Principal, GTM Strategy (Sydney)
🏢 Ukg
📍 Sydney