Job Description
Build a growth engine around ideas worth paying attention to Our client is looking for a hands‑on Growth Marketing Manager to build a new authority‑led growth engine from the ground up. This is not a role where you will inherit a mature funnel, a large marketing team and years of campaign data. You will help define the approach, test what works and build the systems that turn strong ideas into qualified commercial opportunities. Our client works with senior leaders and executive teams across complex organisations around the world. Through that work, the business has developed original data, deep expertise and a clear point of view on what helps leadership teams perform well. That insight is now being turned into serious, data‑backed books and thought leadership. The substance already exists. Your job is to make sure it reaches the right people, earns their attention and gives them a compelling reason to continue the conversation. About the business Our client is a growing Melbourne‑founded technology company operating in the leadership and performance space. Its platform helps senior decision‑makers understand where their organisation or leadership team needs to be, where it is today and how to close the gap in a practical and repeatable way. The business works with major listed companies, government, private sector and not‑for‑profit organisations across Australia and international markets. Since launching in 2019, it has built solid market credibility, an increasingly global client base and a sophisticated product that supports leaders making decisions at the highest levels of organisations. The company is now entering an important stage of growth, with ambitious international plans and a strong focus on building a more scalable commercial engine.



The opportunity This business operates in a market where trust matters more than marketing noise. Its audience is experienced, time‑poor and heavily marketed to. Generic content, inflated claims and predictable nurture sequences are unlikely to cut through. Their attention needs to be earned. The growth strategy begins with authority. The business is developing data‑backed books and thought leadership based on proprietary analysis and deep subject‑matter expertise. These assets are designed to reach senior leaders with ideas that are useful, credible and worth their time. You will build the growth engine around them. You will own the journey from the first campaign impression through to a qualified commercial opportunity. That includes audience strategy, paid acquisition, landing pages, conversion, nurture, marketing automation and reporting. You will work closely with commercial and account teams to understand which contacts are genuinely engaged, when a relationship is ready to progress and how marketing can contribute to meaningful pipeline. This is a broad role, but it is not a catch‑all marketing position. Your focus is building a disciplined and measurable growth engine that connects strong thinking with the people most likely to value it. What you will be doing You will:
- Take the business’s first major authority‑led campaign to market
- Develop campaign positioning, messaging and audience strategy
- Write advertisements, landing pages,



emails and nurture content for a senior audience
- Plan and manage paid search and digital placement activity
- Build landing pages and improve website conversion
- Create lead capture and nurture journeys
- Segment audiences by market, seniority, behaviour and commercial relevance
- Build pathways for engaged contacts into the organisation’s broader executive community
- Work with commercial teams to identify qualified opportunities
- Improve marketing automation and CRM workflows
- Test new acquisition channels, audiences and campaign approaches
- Track cost per lead, lead quality, conversion and influenced pipeline
- Build reporting that clearly shows what is working and what needs to change
- Use AI to develop and improve marketing assets while maintaining a high standard of quality
- Identify when agency, creative or technical support is needed
- Build a repeatable model that can support future campaigns, audiences and international markets What your first six months will look like Your first six months will centre on launching the first major authority campaign and establishing the foundations of the growth function. You will:
- Develop the go‑to‑market strategy for the first major thought‑leadership asset
- Define the priority audience, positioning and campaign message
- Create the landing pages, lead capture and nurture journey
- Launch paid acquisition across priority channels
- Establish tracking, attribution and reporting
- Build pathways for ongoing executive engagement
- Create clear marketing and commercial handover points
- Begin generating and qualifying senior contacts
- Identify which audiences, messages and channels are producing meani

📌 Growth Marketing Manager (Melbourne)
🏢 Kindtide
📍 Melbourne