Senior Wholesale & Business Development Manager – International Fashion

Location:
Sydney, NSW Employment Type: Full-Time, Permanent

Salary:
$100,000–$110,000 + Superannuation + Performance-Based Incentives 3–4 days in the Sydney office, with flexibility to work remotely. ABOUT SONYA MODA Sonya Moda is an established Australian womenswear label specialising in elevated occasionwear, with an established presence across local and international retail markets. As we enter our next phase of growth, we are seeking an experienced and commercially driven Senior Wholesale & Business Development Manager to lead the growth of our wholesale business, secure new retail partnerships and maximise commercial opportunities across existing accounts. This is an exciting opportunity for a senior fashion wholesale professional with established buyer relationships, a proven track record in business development and the commercial capability to drive meaningful revenue growth.

ABOUT THE ROLE
Reporting directly to the Founder, you will take ownership of Sonya Moda's wholesale strategy and commercial performance. Your primary focus will be growing the wholesale business by securing new retail accounts, expanding existing partnerships and developing new revenue opportunities across local and international markets. You will also oversee inventory strategy, coordinate external sales agents and manage the wholesale sales process from initial buyer engagement through to order placement, invoicing and delivery. We are looking for someone who is proactive, commercially ambitious and confident in using their industry network to create new business opportunities.

KEY RESPONSIBILITIES
WHOLESALE BUSINESS DEVELOPMENT & SALES GROWTH
• Lead and execute the wholesale growth strategy across local and international markets.
• Proactively identify, approach and secure new wholesale accounts, including leading department stores, premium online retailers and independent boutiques.
• Leverage established buyer relationships to open new doors and develop valuable retail partnerships.
• Build and maintain a strong pipeline of prospective wholesale accounts and new business opportunities.
• Develop and grow relationships with existing wholesale accounts, maximising seasonal order volumes and long-term account value.
• Drive seasonal sales, reorders, replenishment opportunities and account expansion.
• Lead buyer negotiations, seasonal appointments and wholesale order placement.
• Establish and deliver seasonal and annual wholesale revenue targets.
• Monitor account performance and implement strategies to maximise sales.
• Represent Sonya Moda professionally in buyer meetings, wholesale appointments and industry events. EXTERNAL SALES AGENT & SHOWROOM MANAGEMENT




• Manage relationships with external sales agents and showroom representatives across international markets.
• Coordinate wholesale strategy, seasonal sales targets, buyer activity and account performance with external representatives.
• Ensure external agents are aligned with Sonya Moda's commercial objectives, collection launches and seasonal priorities.
• Monitor sales performance, account activity, buyer feedback and pipeline opportunities.
• Ensure consistent communication, reporting, order follow-up and execution across internal teams and external representatives. INVENTORY MANAGEMENT & STOCK STRATEGY
• Oversee inventory strategy, stock allocation and seasonal stock planning.
• Monitor stock on hand, aged inventory, sell-through and replenishment requirements.
• Develop strategies to reduce excess and aged inventory, maximise sell-through and convert existing stock into revenue.
• Identify opportunities to move available stock through existing wholesale accounts and new retail partnerships.
• Develop commercially viable stock strategies while protecting brand positioning and profitability.
• Work closely with operations to align stock availability and replenishment with wholesale demand.
• Analyse inventory performance and recommend strategies to improve stock turn. WHOLESALE OPERATIONS & ORDER MANAGEMENT
• Own the end-to-end wholesale sales process, from initial buyer engagement through to order placement and delivery.
• Develop and manage seasonal wholesale line sheets, including product descriptions, style codes, colourways, wholesale pricing and recommended retail pricing.
• Ensure product information, pricing and SKU details are accurate and distributed to buyers within seasonal deadlines.
• Coordinate seasonal wholesale launches, showroom requirements, buyer communications and sales appointments.
• Work alongside the Founder on seasonal sales materials, collection lookbooks and campaign assets.
• Coordinate sample collections, deliveries and tracking across showrooms and buyers.
• Prepare and process wholesale orders, including drafting sales orders and entering buyer purchase orders into relevant systems.
• Review incoming purchase orders to ensure styles, quantities, sizes, pricing, delivery windows and terms are accurate.
• Prepare and issue wholesale order confirmations, invoices and relevant sales documentation.
• Liaise with buyers and accounts payable teams regarding invoices, payment terms and outstanding payments.




• Coordinate confirmed orders and delivery requirements with internal operations and warehouse teams.
• Monitor order status, delivery schedules and outstanding shipments, keeping buyers informed.
• Maintain accurate wholesale account records, sales pipelines, order reporting and seasonal forecasts. ABOUT YOU You are an established fashion wholesale skilled with a robust industry network, exceptional commercial acumen and the confidence to independently drive business development and wholesale revenue growth. To be successful in this role, you will have:
• Proven experience in a senior wholesale, international sales or business development position within fashion.
• Established relationships with fashion buyers across Australia and internationally (ESSENTIAL).
• A demonstrated track record of securing new retail accounts and growing existing wholesale partnerships.
• Experience managing major department stores, premium online retailers and independent retail accounts.
• Solid business development skills, with the confidence to proactively approach buyers and convert opportunities into commercial partnerships.
• A strong understanding of wholesale buying cycles, seasonal collections, margins, pricing, MOQs and sell-through.
• Experience in inventory management, stock planning, replenishment and aged stock strategies.
• Strong commercial negotiation, forecasting and analytical skills.
• Excellent organisational skills and the ability to manage multiple accounts and markets.
• Advanced Excel skills and confidence working with sales and inventory reporting systems.
• A proactive, commercially minded approach with the ability to work autonomously and take ownership of results.

WHAT WE OFFER
• A senior commercial opportunity within an established Australian fashion label.
• Ownership of the brand's wholesale growth strategy and commercial performance.
• Direct involvement in key business decisions and future international expansion.
• The opportunity to develop current retail partnerships and expand an established wholesale network.
• Competitive remuneration with performance-based incentives.

HOW TO APPLY
If you have an established network of fashion buyers, a proven track record in wholesale business development and the commercial experience to drive the next stage of Sonya Moda's growth, we would love to hear from you. Please submit your CV along with a brief overview of:
• Your wholesale experience and key retail accounts managed.
• Markets you have worked across.
• New wholesale accounts you have personally secured.
• Examples of wholesale revenue growth you have delivered. We are particularly interested in candidates who can demonstrate their ability to bring new business and meaningful wholesale revenue to Sonya Moda.

📌 Senior Wholesale (Gregory Hills)
🏢 Sonya Moda
📍 Gregory Hills