About OMRON and its Oceania Operations: At OMRON, we lead the way in automation and robotics, empowering businesses worldwide through innovative solutions in robotics, IoT, machine vision, control, and safety systems. Backed by over 28,000 employees globally and recognised among the World’s Top 100 Innovative Companies for the past decade, we combine a proven track record with visionary innovation to drive industrial digital transformation under our ambitious Shaping the Future 2030 strategy. In Oceania, OMRON has a 38-year presence with seven offices and partnerships with over 5,000 business clients, including many industry leaders. We excel in flexible automation, uniquely addressing the region’s manufacturing needs for low-volume production, diverse product ranges, and frequent SKU updates.

About the role
We are looking for a driven and customer-focused Sales Engineer / Senior Sales Engineer to join our NSW team. Whether you are an emerging sales professional with strong potential or an experienced technical sales specialist looking for your next challenge, we would love to hear from you. In this role, you will combine technical knowledge with a strong commercial mindset to develop new business opportunities, deliver innovative automation solutions, and build lasting customer partnerships. Reporting to the State Manager, you will play a key role in driving sales growth, developing new business opportunities, and expanding OMRON’s presence across your assigned industry sectors and territories. Your responsibilities will include:
• Identify, develop and convert recent business opportunities to drive sales and profitable growth.
• Build and strengthen relationships with End Users, OEMs, System Integrators, Consultants and other key industry partners.
• Understand customer challenges and recommend tailored automation and robotics solutions.
• Manage the end-to-end sales process,



from prospecting and opportunity development through to proposals, negotiation and closing.
• Collaborate with internal technical and commercial teams to deliver effective customer solutions.
• Maintain a healthy sales pipeline and accurate customer records using Salesforce (SFDC).
• Stay informed about market trends, competitor activities and emerging technologies to identify growth opportunities.
• Achieve sales targets and KPIs while delivering an excellent customer experience.
• Any other reasonable tasks assigned by the direct manager. About You: We value attitude, potential and a passion for sales just as much as experience. We welcome applications from both ambitious early-career professionals and experienced technical sales specialists. To succeed in this role, you will bring:
• A qualification in Electrical Engineering, Mechatronics, Automation or a related technical discipline, or equivalent relevant industry experience.
• Relevant experience in technical sales, engineering or industrial solutions.
• A proactive, results-driven mindset with a genuine passion for developing new business and winning customers.
• Strong communication and relationship-building skills, with the confidence to engage customers at different organisational levels.
• Curiosity, problem-solving ability and a willingness to learn new technologies.
• The ability to work independently, take ownership and collaborate effectively within a team.
• Experience working with OEMs, System Integrators or industrial End Users. Why join us:
• Join the exciting world of Automation and Robotics – an industry sector offering amazing future growth and career advancement opportunities
• Be part of a global leader with a forward-thinking, collaborative, and fun culture
• Golden opportunity to develop your business acumen and technology insights by working with high-profile clients and elite technologies. Be part of our exciting journey – we’d love to hear from you. Submit your application today

📌 Senior Sales Engineer/Sales Engineer (Sydney)
🏢 Omron Automation and Robotics Australia
📍 Sydney