“Rome wasn’t built in a day,” they say - well, our protective eyewear business sure wasn’t either.

From humble beginnings, we began shipping protective eyewear from our bedroom. With support from our amazing community of customers, SafeStyle quickly outgrew our original worksite. Well, that and Dad wanted us out of the house.

Fast-forward a few years, and we’re now a fast-growing Australian lifestyle brand with national momentum, international expansion underway, and a business that needs the right financial leadership to support what comes next.

Our mission has been, and always will be, simple: to provide fashion-forward protective eyewear that anyone can wear from the worksite to the weekend.

With our roots firmly planted in home soil, we collaborate with some of the biggest names in Australia and are building our footprint globally. We’re ambitious about growth, responsible about impact and committed to building a business with strong foundations; commercially, operationally and culturally.

That’s where you come in.

If you’re a detail-loving marketer who gets a kick out of a perfectly scheduled EDM, a well-stocked partner portal and a trade stand that turns heads, but you don’t take yourself too seriously – read on.

? You’re a Wholesale Marketing & Digital Coordinator

This role sits at the heart of how SafeStyle shows up for our retail partners across Australia and New Zealand from the tool, trade, workwear and safety sectors through to optical.

Reporting to the Wholesale Marketing Lead, you’ll help plan and deliver campaigns, product launches and partner marketing that grow our brand presence in-store and online. You’ll also own the day-to-day running of our wholesale digital channels for both non-prescription and prescription, including websites, partner portals and email communications. That way our partners always have the latest products, pricing references and campaign assets at their fingertips.

This role suits someone who’s organised, commercially minded and gets the details right. You’ll work closely with Sales, Creative, Digital and Ecommerce, so you’ll need to be a confident communicator who can juggle priorities without dropping the ball.

? What You’ll Be Doing

Campaign & Launch Support

- Help plan and execute go-to-market strategies for new product launches

- Coordinate the creation and delivery of marketing collateral,



content and trade assets

- Brief the Creative Team with accurate, well-researched and timely requests

Wholesale Digital Channels (Prescription & Non-Prescription)

- Manage and maintain our wholesale websites, partner portals and email communications

- Keep product information, pricing references, imagery, catalogues and partner resources accurate and current

- Upload and organise marketing assets in partner portals so partners can easily find the latest materials

- Plan, build, schedule and send wholesale emails (newsletters, launches, campaign updates and partner announcements) with brand consistency and accurate segmentation

- Coordinate website and portal updates for launches and promotions, working with the Digital Marketing Team on technical requirements

- Monitor channel performance and partner engagement, and recommend improvements

- Support partner onboarding with access, guidance and assets

Partner & Event Support

- Coordinate trade shows, events and activations with the Wholesale and Sales Teams

- Support the rollout of merchandising and POS displays across partner locations

- Help create customised in-store imagery and promotional materials

Communications & Brand

- Manage ongoing communication and engagement initiatives with retail partners

- Keep wholesale assets and partner content current in collaboration with the Digital Marketing Team

- Conduct ongoing market research to spot new opportunities and best-practice trends

Reporting & Admin

- Support regular reporting on email metrics, portal usage and campaign results

- Help manage the wholesale support budget

- Keep accurate documentation for projects, partner activity and promotional campaigns

Team Collaboration

- Work closely with the Wholesale Marketing Manager, National Sales Managers and the external Sales Team

- Partner with Creative, Digital, Ecommerce and Brand to deliver unified campaigns

- Contribute positively to SafeStyle’s culture and live the “Worksite to Weekend” ethos





? Skills That Pay the Billz

We don’t expect perfection, but these will help you nail it:

- 2+ years’ experience in marketing coordination, ideally within wholesale, retail or trade

- Experience delivering multi-channel campaigns (print, digital, in-store and events)

- Hands-on experience managing websites, portals or B2B digital channels through a CMS or ecommerce platform

- Confidence with email marketing platforms (e.g. Klaviyo or similar), including segmentation, templates and performance reporting

- Comfortable using marketing tools, CRMs and asset management platforms

- Ability to balance creative input with commercial and brand priorities

- Strong organisational and communication skills

- A sharp eye for detail, especially with product and pricing accuracy

- Experience in POS development, merchandising or partner marketing would be a bonus

- As would working knowledge of web analytics and a background in safety, workwear, eyewear or lifestyle brands

Most importantly, you’ll be someone who cares about good design, understands brand and enjoys creating work that people actually connect with.

⭐ Perks

We do our best to look after our fellow Legends with a few legendary perks:

- Becoming a certified “Legend”

- Competitive salary package

- 5 additional paid R&R; days

- Flexible working that supports our worksite-to-weekend ethos

- Paid PPL program

- Annual training and development allocation

- Growth opportunities in a rapidly expanding lifestyle brand

- Fun, collaborative and brand new HQ in Leederville – no egos, just energy

- The chance to help shape how a growing brand shows up across the national retail network

If you’re ready to bring organisation, creativity and a love of detail to a brand with big ambitions, we’d love to hear from you.

If you’re keen to apply, we’ll need:

- Your resume

- A cover letter that includes answers to the following:

1. Why SafeStyle - what makes you want to jump in?

2. Tell us about a brand, campaign or creative project you’re proud of. What was your role?

3. How do you balance strong creative ideas with fast-moving deadlines?

4. What does Worksite to Weekend mean to you?

5. Please share a link to your portfolio or examples of recent work.

6. If you could be doing anything, anywhere, in the world right now, what would it be?

📌 Wholesale Marketing & Digital Coordinator (Leederville)
🏢 SafeStyle
📍 Leederville